Meet the INB.bio Team: The People Behind Your Success In Exotic GEOs

Most affiliate networks tell you what they do. We’re going to show you who does it and why it matters.

Behind every successful campaign in Algeria, Tunisia or Senegal, every turnkey market launch in an “exotic GEO,” there’s a person. Actually, 400+ people across 15+ countries who wake up every day obsessed with one question: How do we help our partners win in markets everyone else ignores?

This isn’t a corporate “meet the team” page with stock photos and empty titles. This is the story of the people who’ve cracked the code on emerging market affiliate marketing and the business model that’s generating serious profit in places most networks won’t even look at.

The Leadership: Vision & Execution

Building INB.bio required two things: the vision to see opportunity in markets others ignored, and the execution to deliver 20-25% approval rates while scaling to 400+ people across 15+ countries. Meet the leadership team that made both happen.

Rozhden Totskoinov, Founder & CEO

Most people saw Morocco as “too complicated.” Rozhden Totskoinov, CEO and Founder of INB.bio, saw a country of 37 million with 92% internet penetration, exploding e-commerce, and almost zero affiliate competition.

That insight became INB.bio.

Before founding INB.bio, Rozhden led Octarine, a prominent IT company. Yet, he has been interested in affiliate marketing, but he got tired of watching affiliates struggle with networks that didn’t actually understand the markets they claimed to serve. Outsourced call centers reading scripts in broken Arabic. Hidden approval rates. Delayed payments. The same old network playbook.

So he built something different: a direct advertiser that actually operates on the ground in every market we serve.

Rozhden’s Philosophy: “The future of affiliate marketing isn’t in fighting for scraps in oversaturated Tier 1 markets. It’s in being first movers in emerging markets where audiences are underserved, competition is light, and opportunity is massive. But you can’t do that from a laptop in Europe. You have to be there, hiring locals, understanding culture, building infrastructure.”

Under Rozhden’s leadership, INB.bio has expanded to 15+ countries, built native operations in each market, and grown to 400+ team members worldwide. More importantly, we’ve maintained something rare in this industry: genuine partnership with our affiliates.

🌿Want to know more about INB.bio’s history? Then, check out our recent article on “About INB.bio: Our Story, Mission, and Values”

Danil Zhuliev, Chief Operating Officer (COO)

Bachelor’s and Master’s in Software Engineering. Several years as a Senior Project Manager. Now 4.5 years deep in nutra as INB.bio’s COO.

That background is exactly why INB.bio can launch markets in 8-10 weeks that take competitors 6 months.

As COO, Danil Zhuliev is the operational architect behind everything that makes INB.bio work. While Rozhden sets the vision, Danil builds the machine that delivers.

At INB.bio, COO means Danil owns six critical areas:

• GEO Launch & Scaling
• Multi-Country Operations 
• Team Building & Process Design
• Data-Driven Optimization 
• New Offer Development 
• Financial Planning & Unit Economics 

The infrastructure you rely on? Danil designed it.

Vera Petryk, Chief Marketing Officer (CMO) 

14+ years of marketing experience. Professional education curated by The Netherlands Institute of Marketing (NIMA). Multiple seven-figure campaigns. Expert in markets most marketers can’t even pronounce.

Vera Petryk joined INB.bio with one mission: take INB.bio exotic market focused operation and turn it into a global emerging markets powerhouse.

She’s succeeding.

As CMO, Vera oversees:

• Brand positioning 
• Partner acquisition & retention
• Performance marketing for INB.bio’s own growth
• Public relations and marketing strategy 

But Vera’s real superpower? She understands cultural nuances that make or break emerging market campaigns.

Vera’s Approach: “Data tells you what’s happening. Culture tells you why. Most networks look at conversion rates and think they understand a market. We study local media, gather focus groups, and analyze social behavior.”

🌿 Learn more about Vera’s approach in our article on “Marketing with Soul: The Story of Change at INB.bio”

Oleksandr Dikhtyarenko, Head of Delivery

Oleksandr has been leading delivery at INB for over 1.5 years, ensuring fast, predictable order fulfillment with maximum buyout rates across all regions.

Key Responsibilities:

• Build and scale delivery teams in multiple countries
• Manage in-house couriers and third-party courier services
• Develop and optimize logistics processes, standards, and SLAs
• Monitor daily deliveries, buyout rates, and returns across GEOs
• Implement logistics automation to stay closer to customers
• Analyze stock and forecast order volumes
• Investigate delivery failures and improve efficiency per country
• Train and manage logistics managers and coordinators
• Establish logistics infrastructure for new market entries

Oleksandr’s scope covers the entire delivery journey, from sales to the customer’s doorstep.

Iryna Vasylieva, Head of Quality Control

Iryna is the force that keeps our call-center operations sharp, consistent, and scalable.

While others set the goals, Iryna ensures every operator, every script, and every GEO delivers.

At our company, Quality Control means Iryna runs the essentials:

• Operator performance across all GEOs
• Independent local QC teams with unbiased evaluations
• Scripts, checklists, and full QC procedures
• Sales results and KPI execution per GEO
• Fast reaction to any shift in the sales system
• Hiring and onboarding local call-center staff

The quality and sales consistency you see, Iryna is the one making it happen.

Evgeniy Kagarlytsky, Chief Technology Officer (CTO)

Evgeniy is the mind behind our entire tech ecosystem, the person who turns business goals into scalable, reliable, secure technology.

As CTO, he drives every critical part of our technical backbone:

• Defines the company’s tech strategy
• Leads product development and all tech teams
• Selects technologies, architecture, and infrastructure
• Ensures system stability, performance, and security
• Optimizes development processes for speed and clarity
• Owns release quality and delivery standards
• Aligns technology with business priorities

If it runs, scales, or ships, Evgeniy made it possible.

Mark Spasonov, Chief Commercial Officer (CCO)

Mark’s mission is simple: make every market grow: faster, stronger, and more predictably in Sales.

As CCO, he owns everything that drives revenue:

• Building and scaling sales teams
• Recruiting the right people and managing them to results
• Designing and refining sales processes
• Controlling performance across all GEOs
• Digging into analytics to find growth levers
• Implementing innovations that boost speed and output

Oleksandra Shapenkova, Head of Human Resources (HRD)

Oleksandra ensures our teams are built to perform: attracting talent, shaping culture, and keeping operations smooth across every market.

As HRD, she drives the pillars of our people strategy:

• Recruitment & onboarding 
• Team development & performance management 
• Process design & HR operations 
• Culture & employee experience 
• Compliance & local HR governance

The people and culture that power our growth? Oleksandra makes it happen.

🌿 Learn more about Oleksandra’s approach in the article: “Why HR is More Than Just a Job”

The Affiliate Management Team: Your Success Partners

Your account manager matters more than the offers.

Great offers with terrible support = failure. Good offers with great support = success.

At INB.bio, affiliate management is a partnership role. Our AMs are measured not on how many partners they onboard, but on how many partners they help become profitable.

Meet the team that actually answers your messages.

Yurii Abramchuk, Affiliate Team Lead

Before Yurii Abramchuk, INB.bio’s affiliate department was 5 people handling 200 partners. Growth was hitting limits.

Yurii built a system that now supports numerous active partners with better response times, higher satisfaction, and more personalized support than when we had before.

How? By treating affiliate management like product development.

Yurii’s Innovations:

• Tiered support system (beginners get onboarding specialists, pros get performance consultants)
• Partner success metrics (AMs measured on partner profitability, not volume)
• Partners expansion 
• Partnership performance 
• Testing of new GEOs and products

Yurii’s Philosophy: “Most networks treat affiliate managers as support tickets. We treat them as growth consultants. Your success is our success, literally. We don’t make money unless you make money. That alignment changes everything.”

Saba Skhulukhia, Senior Affiliate Manager

When INB.bio considers entering a new market, Saba Skhulukhia runs the playbook. Saba has personally overseen the testing and launch of 8 new GEOs for INB.bio. Six are now top revenue-generating markets.

Saba’s Expertise:

• Partner management (managing 150+ active partners)
• GEO testing methodology (built INB.bio’s standardized testing framework)
• Traffic source analysis (knows which sources work in which markets)
• Communication (speaks 3 languages, critical for emerging markets)

🌿Read more about top-rated GEOs for beginners with insights from Saba and other team members. Saba is also our top-rated YouTube speaker, see our recent videos. 

Lana Dzhobava, Senior Affiliate Manager

Lana Dzhobava’s title is Senior Affiliate Manager. Her real job? Making sure partners send quality traffic that actually converts and catching problems before they become disasters.

Lana’s Responsibilities:

• Partner acquisition & vetting (screening applicants, verifying traffic sources)
• Traffic quality monitoring (analyzing patterns, catching fraud early)
• Performance analytics (identifying what’s working, what’s not, and why)
• Partner education (teaching best practices, compliance, optimization)
• Relationship management (being the voice of reason when things go wrong)

Lana’s Philosophy: “Quality over quantity, always. I’d rather work with 5 partners sending great traffic than 20 sending garbage. Great traffic = high approval rates = everyone wins. It’s not complicated.”

Ilya, Mid Affiliate Manager

Partners often struggle most with integration, getting tracking working, understanding the platform, setting up campaigns correctly.

Ilya makes this painless.

Ilya’s Role:

• Traffic source integration (connecting your traffic to INB.bio offers)
• Campaign setup support (tracking links, landing pages, creatives)
• Performance troubleshooting (when campaigns aren’t performing, figuring out why)
• Technical support (postbacks, API integration, tracking issues)

🌿Learn how to choose the best offer for your GEO with insights from our Affiliate Management team. 

Olena Hladka, Junior Affiliate Manager

“Junior” is just the title. Olena Hladks’s impact? Anything but junior.

As partners grow, their needs change. What worked at $500/day doesn’t work at $5,000/day. Olena helps partners navigate that transition.

Olena’s Focus Areas:

• Partner scaling support 
• Events attendance 
• GEO & product testing 
• Optimization recommendations 
• Performance reporting 
• Partner education 

Olena’s Approach: “New partners are nervous. They’re investing money. They need confidence. My job is to remove every question mark. If you’re wondering ‘how do I…?’ I’ve already failed. Proactive support > reactive support.”

What Makes INB.bio Team Different?

You’ve read a lot of LinkedIn profiles. Let’s talk about what actually matters.

1. We’re Operators

Every person on this team has either:

• Run affiliate campaigns themselves, OR
• Built infrastructure in emerging markets, OR
• Scaled businesses internationally

They’re not reading from a support script. They’re sharing knowledge from the trenches.

2. We’re Distributed Across the Markets They Serve

Our team isn’t sitting in one office in Europe making assumptions about Ivory Coast or Rwanda.

We have:

• Native teams in every major GEO
• Call center operators who speak local languages
• Fulfillment staff who understand local logistics
• Compliance experts who know local regulations

When we say “we understand the market,” we mean our team lives there.

3. We Build Systems

Notice how many team members are building:

• Testing frameworks
• Onboarding automation
• Quality monitoring systems
• Education platforms
• Analytics tools

This isn’t “work harder.” It’s “work smarter”, building infrastructure that helps them help you better.

The Bottom Line

Most affiliate networks are middlemen connecting you to offers.

INB.bio is a direct advertiser building infrastructure in markets everyone else ignores.

We have:

• 400+ people across 15+ countries
• Native call centers achieving 47% approval rates
• Local production and fulfillment
• Turnkey GEO launches (we handle everything)
• 100+ vetted, proven products
• A team that actually cares about your success

Ready to turn exotic GEOs into high-profiting opportunities? Then, apply to Become an INB.bio Partner!