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Customize
Remote
Full time
Negotiable
Remote
Full time
Negotiable
Remote
Full time
Negotiable
Remote
Full time
Negotiable
Remote
Full time
500+
92% of users are online, real incomes exceed official figures, and strong trust in natural products drives successful sales.
The country ranks among the top three most attractive African economies for private investment
High urbanization level – infrastructure, logistics, and digital services are well developed
Online sales are growing rapidly, especially through Facebook
Real purchasing power is higher than it appears on paper
Median age – 30. A young, active audience used to online shopping
Average age: ~57 years
Halal compliance and certification are key requirements
Lives in a major city (Casablanca, Rabat, Tangier)
Speaks Darija and French
Real income: ~600–700 USD/month
Trusts reviews and expert opinions
Active on Facebook and Messenger
Payment only upon delivery (COD)
59.1 years
57.4 years
57.6 years
52.6 years
61.2 years
The country’s largest city and financial hub. Banks, corporations, IT, and the middle class are concentrated here
Port city and a center of trade and industry
Historic capital, educational and cultural center
Popular tourist city with strong business activity and developed trade
Shadow income increases real purchasing power by 20–30%
Acceptable price for a one-month supplement course is 300–500 MAD (~30–50 USD)
People are willing to pay more for halal and quality
~33% earn under 400 USD/month – mostly buy basic products
~28% earn 400–700 USD/month – middle class valuing quality and affordability
~22% earn 700–1,000 USD/month – urban consumers with more stable incomes
~15% earn over 1,000 USD/month – concentrated in Casablanca and Rabat
Online sales of vitamins, minerals, and energy or immunity complexes. Mass-market format with a wide range and nationwide delivery.
Online store for fitness and health with fast delivery (within 24 hours). Focused on sports nutrition, energy, and vitamin complexes for active users.
E-commerce platform offering European wellness brands. Positions itself as a family health platform with a focus on naturalness and quality.
Premium market segment. Offers organic supplements and superfoods for affluent consumers.
One of the largest sellers of wellness and sports nutrition. Wide range of international brands, solid reputation, own retail network, and COD delivery.
We work with the COD model, which increases trust
Localized for the audience – creatives, language, culture
Local call center with native-speaking operators
Own production and delivery
We operate entirely online
We conducted focus groups with locals and are ready to share insights
Real photos and genuine reviews – they build trust and confidence in the product’s effectiveness
Halal compliance – people want to see this on packaging and in ads
Keep a neutral, serious tone – concise, clear, and without exaggerated promises
Use calm colors – light blue, white, and green are associated with health
Quality and composition certificates on packaging – people want visible proof of quality
Avoid a humorous or unserious tone – it reduces trust in the product
AI-generated visuals – such content tends to irritate viewers
Avoid black and red colors – they are often associated with danger
“100% result” claims are perceived as dishonest or exaggerated
Western models in creatives don’t resonate with Moroccans and look “foreign”
1
Halal = must have. Without it, the product isn’t even considered
2
COD is the dominant payment method, greatly boosting consumer trust
3
People trust real “people like me” stories, not influencers
4
International brands are trusted more than local ones
5
AI-generated materials provoke a strongly negative reaction
6
Pharmacies remain the main channel for buying supplements
7
The language of creatives should be Arabic (Darija). Many understand French but prefer Arabic
8
Humor is taboo. In health topics, everything should be serious, simple, and without exaggeration
9
Sensitive topics should be handled carefully. Intimate or weight issues are discussed respectfully and discreetly
Quality control + fast logistics
Creatives are adapted to local mentality and legal requirements
Operators from Morocco speaking local Darija Arabic build trust
Pay on delivery → more trust → higher conversions
Social media in Morocco: where to find your buyer
~31 million social media users (~80–81% of the population)
Facebook
≈77.6%
Messenger
≈60,8%
Instagram
≈38,8%
YouTube
≈40%
TikTok
≈54%
Orders are made using the COD (cash on delivery) model