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Local audience, COD, INB.bio’s own infrastructure, and offers with an approval rate of up to 26%. Below, we’ve gathered everything you need to know before launching traffic in Tunisia.
We studied Tunisia, ran a focus group, launched a local call center and delivery, and tested the offers on real traffic.
A GEO where the infrastructure for launching nutra is already in place:
population in 2026
of the population lives in cities
internet penetration
mobile connections
average GEO approval rate at INB.bio
order delivery across Tunisia
Facebook, Messenger, sometimes Instagram
60–65 years old
Real reviews, brand reputation, clear ingredients, expert-led presentation
French, Arabic
COD (cash on delivery)
Joints, prostate
Often orders for parents and older relatives
For a start, it’s best to focus on the largest urban areas – they have a higher share of digital audiences and simpler logistics.
The capital and the country’s largest consumer and digital market.
A major commercial and industrial center.
A tourist hub with strong purchasing power.
30% of urban residents live on less than $160/month, while 25% live on $160–320.
up to 160 TND
500–1K TND
1K–1.5K TND
1.5K–5K TND
Large discounts raise suspicion
Brand reputation matters
Simple, affordable products work better than “premium” ones
160 TND+ ($54+) is expensive for most people
Average age – 62.4 years.
Women – 50.6%
Men – 49.4%
Discomfort while walking and climbing stairs, numbness after sitting for a long time, and the desire to stay active.
Do not use shocking “before/after” visuals or unrealistic result claims.
Average age – 65.1 years.
Women – 1.6%
Men – 98.4%
Frequent trips to the bathroom, waking up at night, discomfort, and poorer sleep.
Avoid explicit photos, sexualization, and aggressive messaging. Focus on comfort, normal sleep, and everyday life.
The average approval rate in Tunisia is around 23%.
Almost 98.4% of buyers are men, with an average audience age of around 65. One of the highest approval rates among offers in Tunisia.
The audience is broad and almost evenly split by gender: 50.6% women and 49.4% men, with an average age of around 62.
The user submits a request on the landing page.
A local call center operator calls and confirms the order.
The order is shipped after confirmation.
Delivery takes 1–4 days.
The buyer pays upon delivery using the COD model.
The partner is paid for a lead confirmed by the call center – INB.bio handles everything else.
We analyzed the competitors and drew our conclusions.
Strengths
Weaknesses 
We adapt offers to local values
We rely on focus group results
We work with the COD model (cash on delivery)
We select offers based on the audience’s real pain points
We didn’t rely on assumptions – we asked directly. Here’s what real people in Tunisia told us about effective creatives, values, habits, and taboos.
Real reviews – video and photo
Characters: a woman in a hijab, an elderly mother, a specialist
Language: French and Arabic
Explanation of how it works, natural ingredients
Mention of halal compliance
Soft, light colors: white, green, blue
Free delivery and cash on delivery (COD)
Calm, clear presentation
Video storytelling with a problem and solution
English – perceived as foreign
Women with bare shoulders and no hijab
Suspicious discounts and “today only” messaging
Flashing buttons, pop-ups, aggressive animations
Dry text without visuals or emotion
Sexual imagery, nude or partially nude people
Bright “chemical-looking” colors: purple, red, black
“Before and after” examples
Using dark backgrounds in creatives
Tunisia is a Muslim country. It’s important to respect cultural and visual norms.
Experts and older people inspire more trust.
Halal compliance is an important factor when choosing a product.
Reviews, real stories, and recommendations from family and friends matter.
It’s important to avoid taboos – topics related to sexuality and weight should be handled delicately or avoided.
Market data was collected and verified not only online but also through focus groups. Creatives are adapted to the local culture, with a native call center and our own delivery. Everything is ready – all you need to do is launch traffic.
400+ employees worldwide and native call centers
Full cycle – from production to logistics
We conduct thorough research before launch
You drive traffic –
we convert it
Social networks: where to find the audience in 2026
Orders through social media are mostly placed using the COD model (cash on delivery).
Facebook: 9.2M
73.1% of the population
YouTube: 7.01M
A popular format for reviews
Instagram: 4.45M
More women – 52.3%
LinkedIn: 3.08M
More about careers than sales