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Remote
Full time
Negotiable
Remote
Full time
Negotiable
Remote
Full time
Negotiable
Remote
Full time
Negotiable
Remote
Full time
500+
INB Team
December 23, 2025
The holiday period is always about emotions, movement, spontaneous purchases, and shifting priorities. But for affiliates and advertisers, it’s primarily about instability. Traffic gets more expensive, customer behavior changes, and working funnels sometimes “collapse” literally overnight.
We spoke with INB.bio affiliate managers to understand how holidays impact nutra revenue – and what you should keep in mind to make these fluctuations work for you, not against you.
Differences between markets become obvious immediately. For example, Arab GEOs react strongly to religious holidays, and it’s something you must consider. One of our affiliates, Yurii, explains it simply and quite clearly:
“Demand usually drops because all ads switch to e-commerce goods. In Arab countries during Ramadan, people just don’t answer calls – and that directly affects sales.”
A similar effect appears during the “back to school” period, when families literally “shift their budgets” toward school expenses. As a result, conversions may drop even in stable GEOs.
Gift mechanics can boost conversion during holidays – but only if they’re logical and simple. Nobody wants a quest when it’s holiday time; people want a clear benefit.
“Buy 2, get 3 works best,” says Yurii.
Holiday bundles also perform well. They’re not just a pretty box – they’re a ready-made set that solves a specific problem. In nutra, this can be a base course + a small complementary product as a gift.
But raffles, contests, and complicated mechanics? They tend to hurt results. During holidays, simple solutions win.
🌿 Also read: “Black Friday Strategy for Affiliates: Your Perfect Sell-Out Opportunity.”
Discounts can either boost sales or completely destroy trust in the product.
When the discount is too big, buyers naturally ask: “Why so cheap? What’s wrong with it?”
In some periods – for example, right before Black Friday – even a good discount may fail to offset increasing traffic costs. Affiliate manager Olena shares:
“Before Black Friday, the price per lead grows, so traffic becomes more expensive. Approvals stay stable, but volumes drop.”
In other words, discounts don’t guarantee higher profit if the market is overheated and too many advertisers compete for the same traffic. It’s crucial to find the balance between quality and quantity.
The holiday period is emotional, but which emotions convert best? In different GEOs, the answers vary.
Yurii notes: “We sometimes use emotional triggers, but they aren’t essential.”
Here’s what works across markets:
| Region | Strongest Triggers |
| LATAM | Warm family stories, care for loved ones |
| Morocco & Algeria | Festive colors, post-holiday recovery |
| Tunisia | “New Year – new habits,” self-care |
| Kenya | Practicality, “smart savings” |
| Tanzania | Holiday symbolism, restoring energy |
| Rwanda | Calm, sincere messages about wellbeing |
Holidays = impulsive purchases. And while that may sound perfect, the reality is mixed:
“During holidays approval is lower because customers order many things at once,” Yurii explains.
But one thing is certain: holiday traffic almost always becomes more expensive.
Managers recommend avoiding sudden changes. Any adjustments to budgets, creatives, or audiences should be made in advance. During peak periods algorithms react slower, and any “shake-up” may cost you a lot.
Holiday offers should also be tested before the holiday, not on launch day – at least a week in advance. This gives you enough data to understand what works for each GEO.
In most of our GEOs, holiday periods don’t bring sales explosions. Quite the opposite – during religious and national holidays, demand for nutra almost always drops, and customer behavior becomes unpredictable.
There are only a few global exceptions when the market actually heats up and conversions rise. Here are the general tendencies:
| Holiday Type | Examples | Impact on Sales | Why It Happens |
| Global commercial events | Black Friday, Cyber Monday | Sharp increase | People expect discounts; high purchase intent; strong competition, but conversions grow even faster |
| Winter holidays | Christmas, New Year | Decline | Attention and budgets shift to gifts and family spending; fewer people answer calls |
| Religious holidays | Ramadan, Eid al-Fitr, Eid al-Adha, Easter | Significant drop | Purchases get postponed; budget goes to celebrations |
| National holidays | Independence Days, public holidays | Mild to moderate drop | Lower business activity; health purchases are not a priority |
| Post-holiday period | 1–2 weeks after big holidays | Gradual approval recovery | People return to routine; free money reappears; stable behavior returns |
| Back to School | Late August – early September | Decline | Family budgets are redirected to education costs |
Holidays can become your goldmine or the toughest part of the season. It all depends on how quickly you adapt to audience behavior in each GEO.
Register in the INB.bio dashboard and get access to relevant GEOs, adapted creatives, and proven strategies. We’ll help you launch successfully and squeeze the maximum out of every peak period.
