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Remote
Full time
Negotiable
Remote
Full time
Negotiable
Remote
Full time
Negotiable
Remote
Full time
Negotiable
Remote
Full time
500+
INB Team
November 28, 2025
Every affiliate knows Black Friday is coming. Most will scramble with the same tired affiliate marketing strategy they used last year. A few will implement the most effective affiliate marketing strategy and dominate.
The difference? Planning, positioning, and understanding that Black Friday 2025 isn’t the same opportunity it was in 2020.
Let us show you the Black Friday affiliate strategy that’s actually working right now, especially if you’re smart enough to look beyond saturated US markets.
Here’s the uncomfortable truth: the traditional Black Friday affiliate strategy is broken.
The old playbook looked like this:
What changed?
Black Friday fatigue is real. US consumers saw 847 “Black Friday Sale” emails in their inbox last November (according to Litmus email analytics).
CPCs doubled. Facebook CPCs for US e-commerce jumped from $1.20 in 2022 to $2.80 in 2024 during Black Friday week. Google Shopping ads? Even worse. Your margins evaporated.
Amazon trained consumers to wait. Why buy on Black Friday when Cyber Monday might be better? Or Cyber Week? Or the random Tuesday in January when Amazon runs another sale?
The most effective affiliate marketing strategy for Black Friday 2025 isn’t fighting this battle. It’s finding markets where Black Friday is still exciting, CPCs are still reasonable, and competition is still manageable.
Markets like Rwanda, Ivory Coast, Tunisia, and Algeria.
We’ve spent months testing this Black Friday affiliate strategy across 5+ emerging markets.
Most affiliates launch on November 25th. You’re launching a week earlier in markets that are hungry for Black Friday deals but rarely get access to them.
The affiliate strategy for this phase:
Education Emerging market consumers know Black Friday exists (they see US brands advertising), but don’t understand how to participate. Your job isn’t selling yet–it’s teaching.
Run content campaigns:
Goal: Build awareness and your target audience. Target: 5,000+ email subscribers per market.
Facebook CPCs during this period in Morocco: $0.45 (vs $2.80 in US)
Cost to build 5,000-person email list: $450 (vs $2,800+ in US)
Anticipation Now you’re warming up the audience with “coming soon” messaging.
Example messaging:
Run retargeting to your Week 1 audience. Build scarcity. Create FOMO.
Here’s where your affiliate marketing strategy diverges from the competition.
Don’t launch on Black Friday. Launch the Monday before.
Why? In emerging markets, Black Friday (November 28, 2025) is a WEEKDAY. People are at work. The buying window is evening only.
But if you launch Monday November 24th with “Black Friday Early Access,” you capture:
You just 5x’d your selling window.
The offer structure that converts:
❌ Don’t do: “50% off everything”
✅ Do: “Buy 2, Get 1 Free + Free Shipping”
Why? In COD markets, percentage discounts feel abstract. “Buy 2 Get 1” is tangible. They visualize three bottles. The shipping cost is their biggest concern, eliminate it.
Everyone stops advertising after Black Friday. You’re just getting started.
Saturday-Sunday affiliate strategy:
“Last Chance” messaging: “Black Friday ends midnight Sunday”
Why this works in emerging markets: Friday was a workday for most. Saturday-Sunday is when people actually have time to shop, research, and order.
Our data: 37% of total Black Friday week revenue came from Saturday-Sunday. Most affiliates missed this entirely.
In the US, Cyber Monday is often bigger than Black Friday. In emerging markets? Most people don’t know what Cyber Monday is.
Your affiliate marketing strategy:
Rebrand your Black Friday offer as “Black Friday Extended” or “Online Monday Sale.”
Same offer, different positioning. You’re capturing:
Add urgency: “This is genuinely the last extension – all offers end Wednesday midnight”
The affiliate strategy nobody talks about: what to do with everyone who DIDN’t buy.
You have three audiences:
Audience A: Engaged but didn’t purchase
Retargeting strategy: “You missed Black Friday, but we saved one more offer for you”
New offer: Smaller discount (30% instead of 50%) + Gift + Urgency (“Only 48 hours”)
Conversion rate: 12% (our data across markets)
Audience B: Early awareness only
Retargeting strategy: Case studies and testimonials from Black Friday buyers
Goal: Build trust for next purchase cycle (Christmas/New Year)
Audience C: Purchased once
Retargeting strategy: Upsell complementary products, invite to loyalty program
Lifetime value: 2.8x higher than one-time buyers
Your affiliate marketing strategy is only as good as your creatives.
| What Works (DO) | What to Avoid (DON’T) |
| Real customers holding products with a “Black Friday” text overlay | Generic “Black Friday Sale” stock photos |
| Before/after photos with a clear discount badge | AI-generated faces (kills trust instantly) |
| Countdown timers to create urgency | Complicated discount structures that require math |
| “Limited stock” messaging for scarcity | English text in non-English markets |
| Native-language ONLY creatives (no English on Darija ads) | Western models in non-Western markets |
| Simple offers (Buy 2 Get 1) | – |
The most effective affiliate marketing strategy requires the right partner. Here’s why INB.bio partners outperform during Black Friday:
🌿 Read also: “How we discover the new GEO: insights from CMO Vira and COO Danil”
The most effective affiliate marketing strategy for Black Friday 2025 is taking the same Black Friday playbook that works in the US and applying it to emerging markets.
Partner with INB.bio and get:
Black Friday 2025 is your perfect sell-out opportunity. But only if you’re willing to look beyond the obvious. Apply to Become an INB.bio Partner and reap this opportunity!
