Building Long-Term Success in Nutra: Insights from LeadXPro's Marcello

We sat down with Marcello Perazanni, Co-Founder and GM at LeadXPro, during a recent industry event in Bangkok to discuss the evolving landscape of performance marketing and the nutra vertical.

Marcello brings a unique perspective to the table. As a globetrotter and seasoned affiliate marketer, he’s successfully navigated over 30 niches across multiple traffic sources. Today, he leads an eight-figure elite media buying team at LeadXPro, managing global performance campaigns while pioneering AI-driven advertising solutions.

The Foundation of Successful Partnerships

When we asked Marcello what top media buyers value most when working with direct advertisers, his answer was refreshingly straightforward: transparency from both sides.

“Full transparency can be the base of your future success,” he emphasized. In an industry where trust is currency, this principle sets the foundation for partnerships that scale beyond short-term gains.

🌿 Discover more insights from Marcello and other leading voices in the affiliate marketing niche with INB.bio Nutra Talks.

The Nutra Vertical: An Evergreen Opportunity

With extensive experience across various verticals and GEOs, Marcello shared his perspective on what makes nutra particularly attractive for long-term growth. He outlined four critical factors that determine a market’s potential:

• Type of audience – Understanding demographic fit and consumer behavior
• Availability of offers – Having diverse products that match market demand
• Payment options – Flexibility in transaction methods
• Market size – The scale of your potential audience

“Nutra is an evergreen vertical,” Marcello explained. “It’s evolving at the same speed as the whole affiliate marketing industry is evolving. The offers and verticals grow greatly.“

Navigating Advertiser-Side Challenges

Even the best campaigns can stall due to operational issues on the advertiser’s side. Marcello identified several common bottlenecks:

• Logistics problems that delay delivery
• Poorly written scripts that lower conversion rates
• Courier service issues affecting customer experience
• Payment processing complications

Understanding these potential friction points allows media buyers to have productive conversations with advertisers and troubleshoot problems before they impact campaign performance.

Why COD Still Matters

The Cash on Delivery (COD) model remains a cornerstone of nutra marketing, and for good reason. As Marcello put it: “COD is a low barrier option, it is easy to start.“

This accessibility makes COD particularly valuable in emerging markets where credit card penetration is lower or consumer trust in online payments is still developing.

🌿 Read also: Main Nutra Offer Types: CPA, COD, and More – The Complete Guide by INB.bio

The Future of Nutra: Expansion and Innovation

Looking ahead, Marcello sees significant growth opportunities in the nutra space. “Nutra is expanding, offering us new opportunities to explore,” he noted, pointing to the longevity vertical as an emerging powerhouse with massive audience interest.

He also highlighted the diversification of delivery methods as a key trend, with new fulfillment options creating additional pathways to reach consumers.

Taking the High Road: Sustainable Growth Over Quick Wins

One of the most pressing issues in nutra marketing is the use of banned angles: celebrity endorsements, fake doctors, and misleading health claims, that lead to quick GEO closures and tarnish the industry’s reputation.

Marcello was clear about LeadXPro’s stance: “Happy to say, that we do not use such techniques.”

He explained his philosophy: “Money in nutra relies on the angle you are using. You need to use certain endorsements, but only with proper angles.“

The benefits of this approach extend beyond compliance:

• Finding new angles keeps you active and prevents burnout
• You help advertisers preserve their payment structure
• You can resell the same product by simply switching the angle

“Most of the time it is better to expand to new GEOs without dropping your old ones,” Marcello advised, emphasizing sustainable scaling over the burn-and-churn mentality that plagues parts of the industry.

Looking Forward

As we wrapped up our conversation at the Bangkok conference, Marcello reflected on the value of industry connections. “Definitely new connections, very good opportunities. The conference in Bangkok always brings us new perspectives.“

It’s this openness to collaboration, combined with ethical practices and operational excellence, that positions teams like LeadXPro at the forefront of performance marketing’s evolution.

Want to learn more about working with reliable partners in the nutra space? Connect with our team to discover how transparent partnerships and ethical marketing practices can drive your campaigns forward.

P.S. Special thanks to Marcello Perazanni for sharing his insights!