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92% of users are online, real incomes exceed official figures, and strong trust in natural products drives successful sales.
Key market indicators
38.4M population (World Bank, 2025)
GDP growth: ~3.9% annually (IMF Q3 2025)
Internet penetration: 92%+
Social media users: 31M
E-commerce is expanding, especially in Casablanca, Rabat, and Tangier
Regulation: Office National de Sécurité Sanitaire des Produits Alimentaires (ONSSA)
Morocco has a young population (median age ~30), BUT your nutra buyers are 52–61 years old. They are financially stable, conscious, and have strong purchasing power.
⏰ Attention! Limited number of new partners.
This quarter we accept only 15 new partners to maintain service quality. Remaining: 7 spots
We do not disclose internal financial statistics by city. Below is an approximate estimate of the 50+ audience potential for nutra products.
Strengths: wide assortment
Weaknesses: generic positioning, few offers for joints / heart / diabetes
Your advantage: native-speaking call center, specialized product line
Strengths: European brands, user-friendly website
Weaknesses: focus not only on nutra but also on home and family goods
Your advantage: clear focus on nutra and health, default COD, local production
Strengths: large selection of sports nutra products
Weaknesses: limited exclusively to sports nutrition
Your advantage: different audience – 50+, joints, heart, diabetes, hearing, men’s health
Strengths: offline network, brand recognition, convenient website
Weaknesses: slow delivery (5–7 days), sports-focused
Your advantage: delivery in 1–5 days, cash-on-delivery
We conducted a local focus group and are ready to share insights
operators are native Darija speakers response within 2 hours warm but professional tone
quality certificates on the packaging independent testing results
67% cited this as a decisive factor video > photos > text
eliminates financial risk most buyers prefer this payment method
without it – 0% conversion visible certification establishes a baseline level of trust
Reach (Facebook ads, review-based content)
Consideration (retargeting, educational materials, messenger conversations)
Evaluation (comparisons, certification proofs, FAQ)
Purchase decision (limited-time offer, social proof, easy COD)
Local manufacturing + MSDS certification
In-house delivery, 1–5 days across Morocco
Call center: 15 Darija-speaking operators, average response time – 1 hour
Adapted creatives (15+ variations per product)
Darija creatives + separate French landings
Regular materials updates and A/B testing
No obligations
