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INB Team
January 23, 2026
Advertising account suspension almost always happens unexpectedly.
Just yesterday campaigns were running smoothly – and today you see the status “advertising account blocked” with little to no explanation from the platform.
In practice, in most of these situations the problem is not traffic volume or scaling. Reasons for advertising account suspension are most often related to content – specifically, seemingly harmless decisions made to improve conversion rates. These small details are exactly why ad accounts get banned, even for experienced partners.
Over the years of working with different GEOs and platforms, we have seen hundreds of similar cases. In most of them, the most common reasons ad accounts get suspended came down to the same patterns in creatives and landing pages.
Below are five content-related aspects that most often lead to blocks.
Let’s start with the most obvious and, at the same time, the most common violation.
If a person is well-known – locally or globally – and has not given consent for the use of their image in advertising, they cannot be used in creatives in any form.
No photos, no videos, no names, and not even disguised hints.
Algorithms evaluate the overall perception of the ad. If the image of a public figure is used, the risk of suspension increases significantly. This is especially true for Meta platforms, where Facebook ad account suspension can occur even due to indirect associations with famous people.
One of our affiliate managers shared a story that clearly shows how dangerous celebrity usage can be. A partner ignored our recommendations and launched ads in Tunisia using a photo of a real doctor found through search. The campaign performed very well during the first days, but within a week the advertising account was blocked. A few days later, an official legal notice arrived: the doctor recognized himself in the ad and filed a complaint for unauthorized use of his image.
As a result, the partner lost the account, the budget, and faced legal issues that had nothing to do with marketing anymore.
This is exactly how ad creatives that get accounts banned quickly turn from “high-performing” into a critical business risk.
That is why INB.bio recommends working with neutral visuals that are not tied to real public figures – this approach is significantly safer and delivers more stable results.
🌿 Read also: “How to Build Long-Term Success in Nutra”.
The second major risk area is related to how expertise and the product itself are presented in ads.
When ad copy looks like a medical recommendation, platforms treat it as advertising policy violations. This especially applies to claims about diagnoses, treatment, or guaranteed results. These are classic content mistakes that lead to ad account bans.
One of our partners came with ready-made creatives containing phrases like “effective medication” and “eliminates pain forever.” We immediately warned them that for this GEO such wording creates a double risk – both in terms of ad policies and local perception.
We suggested switching to a more restrained approach: removing the word “medication,” avoiding promises of quick results, and focusing on mobility support and everyday comfort. As a result, the campaign launched smoothly, passed moderation without issues, and the account remained stable even after budget scaling.
That’s why wording must be handled extremely carefully. Instead of presenting a doctor, it’s better to refer to a specialist or expert in a specific field. Instead of “medicine” or “drug,” use neutral terms like “product,” “supplement,” or “solution.”
This is not about formalities. It’s about avoiding the impression that the product treats diseases or replaces medical care.
Cultural and religious specifics of certain markets should also be taken into account. In Arab countries such as Tunisia, Algeria, or Morocco, content requirements are significantly stricter. Advertising related to men’s health is particularly sensitive. Any direct references to intimate topics, aggressive promises, or emotional pressure sharply increase the risk of suspension.
For such GEOs, we recommend an extremely restrained, almost scientific tone. Texts should be clean and neutral, without direct focus on intimate problems, with meanings conveyed indirectly – through overall well-being, body support, and quality of life. Visuals are equally important: no nudity, no 18+ imagery, only schematic illustrations, neutral visuals, or subtle hints without direct demonstration.
These seemingly “minor” details are often exactly what causes ad account bans, even when no single element looks critical on its own.
One of the least obvious but very common risks is the style of the website or landing page.
A serious, clean, professional design is not a problem by itself. A website can look trustworthy and official in a positive sense. Problems arise when the site closely resembles a government resource or creates the impression of official approval. For platforms, this is a direct risk signal, and such cases often end with Google Ads account suspension or moderation rejection.
Phrases like “government program,” “official initiative,” or “recommended by the ministry” are among the most common reasons ad accounts get suspended, even when no specific institution is mentioned directly.
The key principle here is simple: a site can be professional and serious, but it must not imitate government resources or claim any kind of official endorsement.
Another common reason for bans is promises that sound too good to be true.
Claims of fast and radical results may attract attention, but they are also the first to raise red flags.
After a suspension, one partner honestly admitted:
“We just wanted to increase CTR. We added a line about results in a few days – and everything collapsed.”
The campaign started well but was quickly flagged for manual review. There were no formally prohibited words, yet the overall message looked like a promise of the impossible. In such cases, advertisers often don’t understand why advertising accounts get blocked, even though they believe they “did nothing wrong.”
It’s important to remember that dietary supplements can support the body, help reduce discomfort, and improve general condition – but they are not a magic pill. When ads promise the impossible, they look unrealistic both to users and to algorithms.
A calm, honest presentation without loud claims and guaranteed results works far more consistently. Such texts may seem less “catchy,” but they build long-term trust and significantly reduce the risk of suspension.
🌿 Learn what truly delivers results in our article.
The final point may seem obvious, but this is where mistakes happen most often.
When a product appears differently in advertising than it does in reality, algorithms detect this quickly. This can easily lead to an ad account ban with little chance of fast recovery.
Platforms pay close attention to such details because they directly affect user experience. If users receive something different from what was shown in ads, trust is lost – not only in the product but also in the platform itself.
The more accurately the product, its form, composition, and properties are described, the more stable advertising performance becomes.
After analyzing dozens of similar cases, we’ve gathered the most common mistakes and safer alternatives in one place. This quick checklist helps you review content before launch and understand which decisions reduce risks and which lead to suspension.
| What You Should Do | What You Should Avoid |
| Use neutral characters not tied to real public figures | Use celebrities or recognizable people without permission |
| Refer to specialists or experts in a specific field | Use doctors, professors, or pharmacists |
| Describe the product as a solution, supplement, or product | Call the product a medicine or drug |
| Build clean, professional, independent websites | Copy or imitate government website designs |
| Clearly state that the site is not a government resource | Imply government approval or recommendations |
| Focus on body support and gradual improvement | Promise treatment or fast results in a few days |
| Use realistic wording | Make false or unrealistic claims |
| Show the real product form, composition, and properties | Misrepresent product form or properties |
In most cases, advertising account suspension is the result of systemic decisions rather than a single mistake. This is how advertisers often face a full Meta ad account ban, where recovery becomes difficult or impossible.
Transparent content, advertising compliance, and realistic messaging not only reduce risks but also help you understand how to pass ad moderation safely and build a foundation for long-term performance.
If you want to launch and scale ads without constantly worrying about bans, start with the right fundamentals. Register in the INB.bio dashboard to get access to proven offers, GEO-specific recommendations, and support from a team that works with ad platforms daily and helps partners avoid critical mistakes before launch.
