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What to Expect from the Bangkok Affiliate Conference: Emerging Trends in Nutra and Marketing

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Written by

INB Team

Published on

November 25, 2025

The upcoming Bangkok Affiliate Conference promises to be more than just networking and panels, it’s shaping up to be a glimpse into the next wave of trends in the nutra and affiliate marketing industry. We sat down with INB.bio’s CMO, Vera Petryk, to get the lowdown on what will dominate conversations at this year’s Bangkok Affiliate Conference.

1. Emerging Markets Take Center Stage

For affiliates and networks still hesitant about emerging markets, the message is clear: these markets are becoming the new fashion for nutra products. From Rwanda to Ivory Coast, the opportunity is enormous. Expect candid conversations about local market behavior, payment models, and regional growth strategies.

2. The Next Big Product Categories

Weight loss has dominated nutra for over a decade, but 2025–2026 looks different. Anti-stress supplements, insomnia aids, and joint health products are quietly emerging as dominant categories. While not officially on the agenda, these topics will likely dominate hallway conversations, as affiliates explore what’s next for the industry.

Vera Petryk: “We’re seeing consumer needs shift: stress relief, better sleep, and joint health are becoming the real conversation starters. Affiliates ignoring these categories risk being left behind.”

3. Direct Advertising and Evolving Networks

INB.bio’s model as a direct advertiser highlights a larger shift in the industry: traditional networks are evolving to form direct advertiser partnerships. This approach attracts more customers and allows for faster scaling. Expect discussions around how networks will need to adapt or risk being bypassed entirely.

🌿 Want to know more about INB.bio’s history? Then, check out our recent article on “About INB.bio: Our Story, Mission, and Values

4. Marketing Tools in Flux

AI is already changing the landscape, with manual engagement tools like commenting likely to be replaced. Platforms that fail to adapt could disappear by 2026. Marketers attending the conference will likely discuss which tools are indispensable today and which are obsolete tomorrow.

5. Not just Facebook

TikTok continues to generate buzz as the “new Facebook” for nutra, but results vary by region. Modern affiliates will need to experiment and test to understand what works locally. 

Vera Petryk: “TikTok is not a silver bullet, but it’s a playground for experimentation. Early testers in exotic markets will have the advantage.”

🌿 Learn more about Vera’s approach in our article on “Marketing with Soul: The Story of Change at INB.bio

6. Payment Models: COD Still King

Despite trends toward subscriptions in other markets, Cash-on-Delivery (COD) remains the dominant payment method in emerging markets like Morocco, Algeria or Tunisia. Conversations will likely focus on strategies to optimize COD sales while slowly experimenting with subscription options.

7. Cheap Tricks are not “Ok” 

Cheap tricks and gimmicks still circulate in nutra, but seasoned affiliates warn that these rarely deliver long-term results. The consensus? Focus on quality marketing, solid strategies, and real customer engagement.

Vera Petryk: “Shortcuts might get clicks, but they don’t build sustainable growth. Invest in marketing that lasts.”

8. Networking Is the True Currency

For first-time attendees, the single most valuable takeaway will likely be relationships. Networking at the conference isn’t just a side activity, it’s where deals are made, partnerships are forged, and the future direction of the industry is debated.

Bottom Line

The Bangkok Affiliate Conference is expected to be a live blueprint for the next phase of nutra marketing. Emerging markets, evolving networks, AI-driven tools, and new product categories will dominate the discussion. 

For affiliates and media buyers, staying ahead means focusing on relationships, testing aggressively, and understanding where the market is moving before anyone else.

And yes — the INB.bio team will be there with an awesome stand, ready to connect, collaborate, and explore new opportunities with partners who want to scale big in 2025. Swing by, say hi, and let’s build something powerful together.