Category: Blog

Today, nutraceuticals are not just about supplements, but about spotting a real trend at the right time and staying on top of the wave. Many products skyrocket in popularity only to disappear just as fast, but there are those that manage to stay at the top for years.

Joint offers belong exactly to this category. For several years now, they’ve been firmly holding leading positions across almost all GEOs at INB.bio. And we’re not talking about one-off seasonal spikes, but about a stable, “rock-solid” trend.

Côte d’Ivoire is a prime example. The traffic for joint offers here is so strong that, in addition to the already popular Osteoflex, we at INB.bio, a direct advertiser in the nutra niche, launched an additional product – Joint Health. And it was the right move: strong demand, stable conversion, and an approval rate that makes even the most demanding affiliates happy.

Morocco is another hot spot. The joint supplement Chondrolax performs exceptionally well there: an average approval rate of about 25% and payouts starting at $18. Most importantly, these numbers hold steady for months, not just a week. This shows the product is truly addressing a real customer pain point rather than running on hype.And these aren’t isolated cases. Algeria, Tunisia, Pakistan, Rwanda – these GEOs are also showing excellent results. The conclusion is simple: if you take the right approach to creatives, joint offers bring stable profit.

Why Joints, Specifically?

To understand where this steady demand comes from, we need to look at the bigger picture.

First, lifestyle. In Côte d’Ivoire, Morocco, Algeria, and other countries in the region, people often engage in heavy physical labor. Agriculture, construction, markets, small-scale production – all of this puts massive strain on the joints. Workdays often stretch well beyond 8 hours, and conditions are far from the comfort of an air-conditioned office. It’s no surprise that by the age of 40, many already suffer from chronic knee, back, or shoulder pain.

Second, diet. In recent years, people’s diets have changed dramatically: more calorie-dense foods, fats, and sugar, fewer vegetables and greens. The result – excess weight, which means added stress on knees and the spine. Add vitamin D and calcium deficiency, and joints begin to creak, ache, and clearly signal they won’t last long under such pressure.

And then, climate. Throw in humidity, temperature fluctuations, and other climate “surprises,” and you get perfect conditions for rising demand in joint pain supplements.

Who Is Our Customer?

Overall, the target audience looks similar across countries: men and women aged 50+, struggling with pain in their knees, back, or arms. But there are some differences.

In Morocco, men and women are represented almost equally among buyers. This means the advertising needs to be more universal, without shifting focus to one gender.

In Côte d’Ivoire, however, the situation is different: about 70% of buyers are women. This fact is critical for creative strategy. Here, stories where women see themselves work best: caring for family, wanting to stay active, managing household tasks and work despite age.

Still, it’s important to remember that any statistics are relative. Much depends on the approach: some creatives work better with women, others with men. So, the numbers should be treated more as a guideline than as a strict rule.

Localization Is Key

High demand alone doesn’t guarantee success. Even a strong product can flop if the advertising is detached from local context.

That’s why localization is not just about translating text. It’s about visuals and stories that resonate with the audience, cultural triggers, and the right communication style. In some markets, emotional stories “from regular people” work best, while in others, expert opinions and straightforward facts are more effective.

At INB.bio, we never enter a new GEO “blind.” First comes detailed marketing research: analyzing the audience, their mindset, testing creatives, running focus groups with locals to validate our hypotheses. This helps us better understand audience expectations and pain points – and achieve high approval rates right from the start.

Bottom Line: Stable Demand and Wide Opportunities

Joint supplements are not a fleeting trend – they are a niche that has held strong for years. Côte d’Ivoire and Morocco are in the lead, but Algeria, Tunisia, Pakistan, and Rwanda are quickly catching up. And whoever secures a strong position first will strike a true “goldmine” in nutra.

Imagine: 8:30 AM, messages are flying into messengers from employees from three continents. One chat is in French, the second in Arabic, the third in English with local slang. Somewhere in Côte d’Ivoire, an urgent power-outage issue needs to be solved; in Algeria, the workday hasn’t started yet, while in countries on the other side of the globe it’s already drawing to a close.

This is the reality when you sell dietary supplements around the world. There’s no “stop” button here. And if you want dozens of call centers to work like a single mechanism, you have to keep your finger on the pulse 24/7.

Call centers are the operational heart of the business. This is where a customer either makes a purchase or closes the website tab forever. And it’s here that the small details — from intonation to an agent’s response speed — decide everything.

We asked our Head of Quality Control Department, Iryna, about the nuances of working across different geos, and here’s what she shared.

THE MAIN THING TO SEE THE PROBLEM BEFORE IT ARISES

The start of the workday isn’t coffee – it’s analytics.

“Usually, the workday starts with analyzing the previous day’s metrics across all countries. Then, depending on what the numbers show – whether there are any issues or everything’s okay – we distribute tasks for the day for each geo. The main thing is to check the metrics in time and spot anomalies. First, we put out ‘fires’ where it’s most necessary, and then we move on according to criticality.”

Working with data is the key secret of success. You don’t need to wait for complaints or breakdowns. The trick is to see the risk before it becomes reality. And that’s exactly what allows you to run dozens of call centers in different countries without chaos.

DIFFERENT TIME ZONES – NOT A PROBLEM, BUT AN OPPORTUNITY

It may seem that working with countries in different time zones is a huge problem. But no, on the contrary, it’s a great opportunity to distribute workload.

“In fact, the time difference between our geos helps a lot. Some countries start working in the morning along with me, some start even before my workday begins, and others are online after lunch. This way you can allocate your resources and working time according to each country’s schedule.”

So instead of doing ten tasks at once, you can tier them by urgency: close the top-priority items in the morning, plan daytime activities for geos that ‘wake up’ later, and leave the evening for countries with the biggest time shift. That gives you a lot of flexibility in planning the day.

THE SCRIPT IS THE SKELETON. EVERYTHING ELSE WE ADAPT LOCALLY

Is there a universal approach? Of course, there’s a standard sales approach, but it’s only the framework, and everything else needs to be adapted to the audience. That’s why you need experienced agents and solid upfront analytics.

“Usually we use a standard sales approach that our agents follow. But that’s just the skeleton. After that, things differ greatly in each GEO. In some countries, a drier, fact-based approach works better — you need to explain everything more scientifically. In other GEOs, on the contrary, you should talk to customers more informally and friendly, giving examples of relatives or friends who have also used the product.”

The ability to feel the audience and adapt to its specifics is the key to successful sales.

WHAT DOES IT MEAN TO TRULY UNDERSTAND THE MARKET?

Many rely solely on research and analytics. But practice shows that the deepest understanding comes from talking to real people. Job interviews for call-center roles help a lot with this.

“When we open a new country, we naturally look for a local team and conduct a lot of interviews. During those, we learn not only about professional skills, but also watch how people behave, how they think, how they react. We ask additional questions about local culture, mentality, sales approaches, how you should speak to people, and what actually concerns them. Such conversations, in my view, are the main source of information about a new country.”

That’s why the hiring team isn’t just HR. They’re the first researchers of new territory.

“YES, I’LL DO IT” IS NOT A GUARANTEE OF RESULTS

Different mentalities are probably the biggest challenge in communicating with local teams. It takes time to understand clearly in which geo a reply like “well received” truly means the task will be done, and where you’ll need to remind people a few more times to get a result.

“When I received a reply to my task or question ‘yes, mam’, it didn’t always mean the task would actually be completed. In the culture of some geos, it’s customary to agree to everything, nod, and say ‘I understand, I’ll do everything,’ but it’s not a fact that the task will be done, or done exactly as you need. So it took time to figure out where you need more control, explain in more detail, and ask again if everything is clear, so the task gets done.”

This isn’t about distrust. It’s more about sensitivity to nuances and the importance of adapting your management style to a country’s mentality. Somewhere, one message is enough. Elsewhere, you need multiple clarifications and control at every stage.

THE TEAM IS NOT A “RESOURCE,” BUT A PARTNERSHIP

People are at the core of everything. It’s the motivation of teams, both local and at head office, that most influences results. If the work is a joy and a person genuinely likes what they do, you feel it immediately.

“What I like most in my work is the engagement of the team both from the head office and the teams directly in the geos. That’s a very strong personal motivator for me. I really love working with people who also truly enjoy their work.”

When the team doesn’t just mechanically complete tasks but empathizes when there’s a sense of unity results follow quickly. Selling “by force” doesn’t work.

HOW IS RECRUITMENT STRUCTURED?

We approach hiring for call centers very carefully. We have a clear understanding of whom we’re looking for, for which role, and why.

“For every position, we have a candidate profile that guides our hiring. There are several interview stages, plus test tasks, based on which we select the best candidates.”

The main requirements are the ability to work quickly in a CRM system, conduct a dialogue, and sense the client’s mood and emotions. And most importantly, the person must have motivation without it, everything is in vain. Even a perfect script won’t help without inner energy, because customers feel when someone is speaking “by the book” and when it’s sincere.

FAVORITE GEOS ARE THE ONES WITH THE MOST WORK

Weirdly, sometimes the greatest satisfaction comes from the countries that resist “standardization” the most.

“Yes, I have a favorite geo and, oddly enough, it’s the one where the largest number of problems arises. But that’s probably why it’s my favorite – you invest a lot of effort, energy, and time there, and it’s gratifying when you see the results.”

It’s like watching order emerge from chaos. And that’s more energizing than stable processes.

WHY YOU CAN’T IGNORE CREATIVE GUIDELINES

We’re often asked: “Why do we need these rules at all? What happens if we ignore them?” It’s not only about the quality of creatives and how the audience receives them, but also about local laws and the company’s image.

“Following creative guidelines is extremely important for several reasons. First, these are the rules and internal laws of the country. We can’t violate certain laws because that can lead to very serious consequences for the company and, especially, for our local team. The second point is responsibility to customers. Some customers are very meticulous, and if they see information that clearly doesn’t match reality, it severely undermines their trust in our company and product.”

When a customer sees something suspicious, they start to doubt. And doubt is the enemy of sales.

COUNTRY SPECIFICS USING ALGERIA AND CÔTE D’IVOIRE AS EXAMPLES

Every country has its own quirks and challenges. Algeria, for example, is about slow but high-quality scaling.

“Algeria is one of the countries where you need the most time to scale a call center and hire new agents, because the team there is very stable and professional. And to find worthy candidates for this team, you have to spend a lot of time.”

Côte d’Ivoire, in turn, presents a completely different, more down-to-earth kind of challenge.

“Here the problems are more mundane like periodic power outages. As in most similar countries, this is a standard issue. For such situations, we have a solution – instructions on how to act, what to do, and how to minimize the impact of these, let’s say, difficulties on achieving results and on the call center’s operation. But yes, this problem exists and arises quite regularly.”

Each country has its specifics, and there’s no universal solution. That’s why flexibility and the ability to adapt are so important.

CONCLUSIONS

Managing call centers isn’t about micromanagement. And it isn’t about unification. It’s about a subtle understanding of the market, people, and context.

It’s about the ability to see risk before it becomes reality. About the capacity to build a clear system where there are no templates. And about a team that doesn’t just “exist,” but is truly engaged.

Without this, even with high-quality scripts and solid analytics, there will be no results.

In this case study, we share our experience of launching operations in Tunisia “turnkey”: from registering a local company and obtaining all necessary licenses to setting up a local call center. We describe how we connected traffic from our partners at Space Profit and achieved stable revenue. You’ll learn what challenges to expect when entering the Arab market transparently, how much time and resources it really takes, and what is truly needed for a successful launch.

Entering a new GEO, especially an exotic one, always sounds great in theory: a large market, low competition, high demand. But in practice, things are far more complex. This is our third time entering Tunisia, and we can say with certainty: without strong legal support, product adaptation to local norms, and full localization – nothing will work. We’ve made our fair share of mistakes along the way, but we’ve also gained valuable experience we’re ready to share.

The main challenges included: legally registering a company with local specifics, obtaining licenses for each product, setting up a call center, organizing nationwide delivery, and completely overhauling creatives for the Tunisian audience. But this time, we had a clear understanding of what needed to be done and we delivered on time.

We launched a local call center, adapted our scripts and funnels, and redesigned our advertising communications with cultural sensitivity and a deep understanding of the local mindset.

In the end, we met the challenge. Sales took off, the call center is running, and the system is in place. Yes, our previous attempts were full of friction and delays, but this time, while not exactly smooth, we finally launched on schedule. Now, we have a solid grasp of how the Tunisian market works – and a fully operational infrastructure ready to scale.

This article outlines the journey from idea to a real turnkey launch. We’ll explain why you can’t simply “start selling supplements,” what hurdles lie at each stage, how much time and energy a legitimate launch demands, and how to avoid wasting your budget.

The Start: Legal Maze, Tunisian Style

The first and most difficult part of opening a new GEO is legally establishing your company. Without a local legal entity, you simply cannot sell supplements in Tunisia legally. And while you might be tempted to “fast-track” things or ignore certain restrictions – we strongly advise against it. Especially if you aim to operate transparently and build a sustainable business.

In reality, company registration isn’t just about submitting paperwork — it’s a multi-layered process that requires patience and significant effort. For example, foreign nationals cannot directly own 100% of a Tunisian company. So we had to find a local nominee director. The key challenge was to legally limit their authority and secure the business.

Even basic tasks like opening a bank account turned out to be tricky. A whole stack of documents is required, and processes like tax inspections or foreign currency approvals take longer than expected.

It’s important to understand: having a good lawyer isn’t enough. You need someone who can monitor the entire process on the ground, speaks French or Arabic, and can gently (but persistently) remind local officials about your project.

This kind of launch requires full involvement and patience. If you want to enter Tunisia, you need to prepare in advance for the local “rules of the game” – even if at first they seem strange or pointless.

Product Licensing

Once your legal entity is registered, it may feel like the hardest part is behind you. But in truth — the real work is just beginning. In Tunisia, you can only sell supplements after completing the full product registration process.

Each product must go through lab testing, safety certifications, ingredient documentation, certificates of origin, and other “joys.” All documents must be in French. Our lab partner handled the documentation, and then every product went through quality verification.

Local Call Center Is a Must

Tunisians love to talk. When ordering supplements, customers expect a phone call. And not just any call – a friendly, local voice speaking their dialect, without pressure, and with cultural understanding.

We dismissed the idea of outsourcing almost immediately — it felt too cold and impersonal. Instead, we set up a local call center with native agents — they’re the only ones who truly understand their audience, mentality, and communication style. Plus, trust levels are always higher when the voice on the other end is “one of their own.” So we hired local operators, trained them, rewrote our scripts, and adapted our funnels.

Training was more intensive than we expected. The Tunisian buyer doesn’t respond to typical “European” scripts. We had to ditch the memorized lines, give agents more flexibility, and fine-tune tone and speech tempo.

We also hit some technical snags — the wrong router, missing fiber-optic cable, slow internet. But despite everything, we managed to open on time.

Creatives from scratch – not just Arabic translation

Tunisia has strict regulations around advertising health-related products. You cannot say a product “cures” or “eliminates” a disease. You’re not allowed to use a doctor’s image unless you have written consent. And loud promises or celebrity faces? Absolutely off-limits.

So we had to completely rewrite our usual landing pages. We removed anything that could be seen as an exaggeration, focused on symptoms and the body’s natural improvement, added real testimonials, and used culturally relevant imagery.Each landing page became a separate project — requiring in-depth research on local mindset, cultural values, and legal limitations. That’s why we conducted market research and ran a focus group. You can find the details here.

Partner Q&A: how Space Profit handled the launch

We asked the Space Profit team to share what the Tunisia launch looked like from their side.

What traffic channel performed best?

We launched Tunisia exclusively via Facebook, and that platform gave us the strongest results.

Video performed the best – particularly formats combining user reviews with a medical angle. This format built trust and reinforced the product’s credibility.

Who was your target audience and who responded best?

We targeted the classic demo for these types of offers: men and women aged 45+. We didn’t manually adjust interests or behaviors — Facebook’s algorithms handled that just fine, especially with proper pixel data via API.

The response? No surprises — it worked just as expected.

What stood out about the Tunisian audience?

Tunisia is part of the Arab market, and the audience definitely has its own specifics. It’s important to account for both cultural differences and how people engage with products. Of course, we adapt to those nuances — though we can’t share all the details, for obvious reasons.

What didn’t work, even though you expected it to?

Yes, a few hypotheses didn’t pan out. For instance, product-focused angles underperformed. Some landing pages that work great in Europe or LATAM just didn’t resonate at all in Tunisia.

Which landing page performed best, and why?

We made sure to A/B test the creatives. In the end, we left two lendings.

Overall, we based our creatives on proven frameworks that already worked well in Arab GEOs. The key factors? Strong headlines and relevant visuals – all based on local imagery.

Biggest Takeaway?

The most surprising insight was that landing pages that crush it elsewhere completely flopped in Tunisia. That genuinely caught us off guard. Now, we take a much more agile approach — testing more formats and not relying solely on “proven classics.”

Media Collaboration SPT × INB.bioThe launch of Tunisia was not only an operational achievement but also a media event. We publicly covered the entire launch process and even held an interactive activity: we invited users to guess which of the two creatives would perform better. The results are shown in the image below.

Landing Page №1 won by a margin of nearly 8%. One lucky participant who guessed correctly received a Tunisian carpet and an authentic wine jug.

Final Result: a profitable, fully-functional market entry

We officially entered the market. Sales are stable. The team is performing great. Every process is in place: from legal backing to call center operations, from licensing to creatives.

Want to launch a new GEO – exclusively turnkey for your brand? Looking to test non-standard markets with lower competition and high demand? INB.bio handles the full launch – from legal setup to call center development and creative localization.

Your job? Supply quality traffic and be ready to scale.

Today, INB.bio is an international platform and direct advertiser that helps launch dietary supplements in Tier-3 markets – challenging, yet full of opportunity. Without chaos. With well-structured processes, data-driven decisions, and a motivated team that truly loves what they do.

We spoke with Rozhden, the founder and CEO of INB.bio, to learn how the idea to create the company came about and why INB.bio is not just a business, but much more.

The honest story. About the launch, difficulties, team and plans for the future.

From Outsourcing to Building a Business

“It all started with IT outsourcing. We were building a CRM for a client in e-commerce, and six months later, we were already running a joint business with him.”

The task was purely technical – build a CRM. But it quickly became clear that the space held massive potential, and at the same time, there were many things we knew could be done better.

That’s when the thought came: “Why are we still working for someone else? Why not create something of our own, better, more convenient? Not just drive traffic, but build a model that runs clearly and reliably, even in tough, unconventional markets.”

Not Just Arbitrage, But a Whole System

“The core idea was simple: sell products in Tier-3 markets directly, not just drive traffic to someone else’s brands.”

We took a longer, but more reliable road. Instead of simply doing arbitrage, we positioned ourselves as a direct advertiser and built a full-cycle operation – from production and licensing to native call centers and delivery. Full control at every stage.

“We started by testing creatives ourselves, launching in teaser networks, experimenting in Indonesia. Then we opened an office in Egypt, brought in goods (dietary supplements), and launched delivery. That’s when we realized: tech is important, but the team, processes, and control matter even more.”

Challenges Came First – And So Did Lessons

“We spent a year building our CRM, thinking that was the main task. But the real issues were local specifics, logistics, cash control, and staffing.”

Of course, the first launches were far from perfect. Some creatives didn’t perform as expected, others ran into issues with the call center or delivery. But we didn’t stop—because every failure wasn’t a step back, but a valuable experience that helped us grow stronger.

“I built all the reports myself: Google Sheets, APIs, scripts. And that approach still works – we don’t rush into complexity, we test fast and systematically.”

That’s our success formula:

Quick test → Scale → Optimize → Automate

Our Biggest Pride? The Team

“Our biggest pride is the insane growth pace: financially, in the market, and in the team.”

Sure, profits matter. But the real achievement is the people around us. INB.bio has brought together an incredible team—people who are passionate about what they do. People who don’t just complete tasks but actively push the vision forward.

“We managed to gather a really strong team, and every meeting feels like a concert. Seriously, I get goosebumps listening to Zhenya, Dana, Vira…”

INB.bio Today and Where We’re Headed

“We went from basic e-commerce to ideas on the level of smart healthcare, prosthetics, AI assistants.”

INB.bio is no longer just about selling dietary supplements. It’s the foundation of a rapidly growing holding. One of the newest ideas in development is Omyur – an AI assistant designed to help people lead a healthier lifestyle.

But no matter how far we go, INB.bio remains the core. The infrastructure that enables launches, scaling, and full control of every process.

And the plan? Keep growing.

“Scale horizontally – more countries, more traffic, more partners. At the same time, build new verticals: innovative projects, internal brands, health, technology.”

We’re not trying to build an empire. Our goal is a team of talented, motivated professionals focused on real results – and a multi-million-dollar turnover. Whatever can be automated, we automate. But key processes will always stay under our control.

Our Core Values

“‘Impossible’ is a forbidden word. If we don’t know how to do something—we’ll learn.”

This principle helped us build and scale the company. No one knows everything. The difference between those who succeed and those who stall is whether they embrace the challenge. Whether they keep learning despite obstacles. Whether they grow through their mistakes.

We don’t believe in pretty words—we believe in what works every day:

• People matter more than skills. Hard skills can be learned. But without inner fire, no knowledge will help.
• We own our mistakes. We’re human. Mistakes happen – and that’s fine. What matters is to admit them and learn for the future.
• We stay in motion. We never stop – because we know there’s always more ahead.
• People are our capital. We don’t buy teams – we build a community that cares.

Key Insights from INB.bio

Over five years, we’ve taken away a few simple but powerful insights:

• The model matters more than the interface. Even the best CRM is worthless without fine-tuned processes.
• First test. Then scale. Only then build new infrastructure.
• Budgeting for experiments is non-negotiable. Experiments fuel growth.
• People build everything—but only if they’re aware and engaged.
• INB.bio isn’t the peak. It’s the core of an ecosystem that’s just starting to unfold.

The Most Exciting Part Is Just Beginning

INB.bio didn’t start with big investments or the right connections. The company grew from experience, mistakes, decisions, and the will to do things better.

If you’re reading this, maybe we’re alike. Maybe you’re building something new too.

Then – welcome. Let’s talk. Because the most exciting part is still ahead.

We come to you with hot news – and this time it’s hot, just like the North African sun. INB.bio, together with our partners at Space Profit, is launching a brand-new turnkey GEO in Tunisia.

And no, this isn’t just “another GEO.” It’s a fully strategized launch backed by deep analytics, carefully crafted creatives, and solid focus group insights. We’ve put brains, heart, and hustle into it.

To make following the launch not only insightful but also fun, we’re kicking off a giveaway. And nope – the prizes aren’t socks or branded mugs. We’ve got something way cooler.

What can you win?

• 5 liters of rich, aromatic Tunisian wine – delivered in a real clay jug from Tunisia.
• And an authentic Tunisian rug. Not your typical floor mat, but a bold, character-filled piece: with fringe, vibrant patterns, and a touch of Eastern charm. It’s the kind of rug you don’t walk on – you hang it on your wall and proudly tell your guests it’s an art object, not grandma’s hand-me-down.

How to join?

1. Head over to our page on Instagram or Facebook and watch the Reels featuring two creatives we’re running for the Tunisia campaign.
2. Pick the one you think will perform best and drop its number in the comments.
3. Make sure you’re following @inb.bio and @spaceprofit.

We’re testing both creatives on a real audience, and on June 26 we’ll reveal the results. From those who guessed correctly, we’ll randomly select one lucky winner and ship out the prize.

And of course, once testing wraps up, we’ll publish a full case study of the turnkey GEO launch with our partner – including which creative won, why it worked, how the launch went, the bumps along the way, where we screwed up, and the growth hacks we’re taking into the next GEO.

You know the rules – now hit that link and join in!

The INB.bio team is heading to Georgia for the G GATE conference, which will take place on June 28–29. We’re excited to meet our current partners in person and, of course, to connect with new ones.

It’s a great opportunity to exchange ideas, get inspired, and find new collaborators. G GATE brings together a strong community, and INB.bio is happy to be part of it.

On site, you’ll find affiliate manager Lana (email: [email protected], tg: @lanainb), CMO Vera (email: [email protected], tg: @VeraINB), COO Dania (email: [email protected], tg: @yank1ee), and CEO Rozhden (email: [email protected], tg: @inbceo) – the team behind the launch of dozens of offers and ad campaigns worldwide. We’re bringing lots of news, fresh offers, and new GEOs.

You can write to us in advance to arrange a meeting or just come find us at the conference. We’re always happy to chat.

See you at G GATE!

If you’ve ever been interested in affiliate marketing, you’ve definitely heard about health and wellness vertical. It’s one of the most popular and profitable verticals, consistently generating revenue regardless of changing trends, economic crises, or other disruptions. People always want to look younger, feel healthier, and be as slim and energetic as celebrities and influencers on social media. And most importantly – they’re willing to pay for it, often quite a lot.

But here’s the question: if this niche is so great and profitable, why don’t all media buyers succeed in it? The answer is simple – dietary supplements aren’t just about “launching ads and waiting for profit.” There are many nuances and pitfalls: advertising platform regulations, audience specifics in different regions, and monetization details.

What is the health and wellness vertical and why is it profitable?

The health and wellness vertical includes everything related to health and beauty. Essentially, it’s the industry of dietary supplements – vitamins, minerals, and other products designed to support the body. It’s important to understand that these products are not medicine; they don’t promise a cure but can contribute to overall well-being and improved health.

What are the main categories of dietary supplements?

• Diabetes. Supplements that help stabilize blood sugar levels, improve metabolism, and support pancreatic function.
• Joint health. Complexes that strengthen cartilage, reduce inflammation and pain, and improve joint mobility.
• Heart health. Products that support the cardiovascular system, regulate blood pressure, and reduce the risk of strokes and heart attacks.
• Male enhancement. Supplements that boost testosterone levels, improve stamina, and enhance male performance.
• Weight loss & dieting. Products that aid in weight reduction, cellulite removal, and metabolism optimization.
• Hair care. Shampoos, oils, vitamins, and capsules that promote hair growth, strengthen hair, and prevent hair loss.
• Sports nutrition. Protein powders, amino acids, fat burners, and testosterone boosters – everything needed for active training and muscle growth.
• Nootropics (a.k.a. “smart pills”). Supplements that enhance memory, concentration, and cognitive speed.
• Skincare. Creams, masks, serums, and vitamins that hydrate, tighten, and rejuvenate the skin.
• CBD Products. Oils, capsules, and creams infused with cannabidiol, known for their relaxing, stress-relieving, and sleep-improving effects.
• Immune Support. Vitamins and complexes that help protect against flu and viruses, strengthening the body during cold seasons.

Why do people buy these products? It’s simple. The world keeps evolving, but some things never change: some people want to lose weight before summer, others need to get rid of wrinkles, and some are looking to regain their energy. People don’t want to go to doctors or are afraid, diets don’t work, and the gym takes too much time and money. And then – bang, and an advertisement appears on the Internet: “A unique formula that helps to get rid of fat and increase energy levels”, or “How to rejuvenate your facial skin with the help of a natural cream”. A person reads it, gets inspired, thinks, “What if it really works?” and clicks on the ad to place an order.

Of course, it’s important to remember and be sure to keep in mind in advertising that no dietary supplement can guarantee 100% recovery. This rule should not be ignored.

One of the biggest advantages of the health and wellness vertical is that it’s not seasonal. If, for example, gadgets are actively bought before the holidays, and stationery – before the beginning of the school year, then dietary supplements are ordered all year round. In winter, immunity boosters are in high demand; in spring, people stock up on vitamins; and before summer, weight loss products become bestsellers.

Most supplements are sold using the COD (Cash on Delivery) model, meaning customers pay only when they receive their order. This eliminates buyer hesitation since there’s no upfront payment, reducing their risk. As a result, conversion rates in the health and wellness vertical are extremely high, making it a profitable opportunity for affiliates and partners alike.

How to promote dietary supplements and what to consider

Working with dietary supplements isn’t as easy as it may seem at first glance. Many advertising platforms limit the promotion of dietary supplements, especially if they contain aggressive and unrealistic claims like “cures all diseases.” However, as the saying goes, any restriction can be worked around if you know how.

First, dietary supplements are usually not sold through direct calls to action. No one writes “Buy this miracle cream and forget about wrinkles.” Instead, softer wording is used: “This natural product helps reduce signs of aging.” On platforms like Facebook and Google, you have to be especially careful—no promises of 100% effectiveness or exaggerated claims. Instead, success stories work well.

Second, it’s important to understand that buying dietary supplements is an impulsive purchase. A buyer is unlikely to sit and compare the ingredients of creams or capsules like they would when purchasing electronics. They see an ad, get intrigued, click, read a testimonial like “how I lost weight without dieting or exercising,” and place an order. That’s why ad copy should evoke emotions, and creatives should grab attention.

Another crucial factor is market adaptation. Each region has its own cultural nuances and consumer behaviors. To achieve successful sales, these factors must be considered. This is one of those cases where using the same approach for all regions simply won’t work. We’ll discuss this in more detail below.

Where and how to promote dietary supplements: regional features

Europe

Europeans are used to thoroughly checking all information. Unlike Africa, you won’t attract local consumers with loud promises and flashy creatives. Instead, detailed reviews, expert recommendations, and real testimonials work best.

The European market is advantageous because local consumers are already accustomed to dietary supplements and understand their benefits. Unlike in Africa, where the audience first needs to be educated, here, there’s no need to explain why a particular product is necessary—it’s only important to effectively communicate its advantages.

Attracting traffic here is more challenging due to strict advertising platform regulations, high competition, and high costs. However, Europe is attractive because of its affluent audience and high average order value. Despite the difficulties of entering the market, with the right strategy, it’s possible to achieve not just stable but also substantial payouts.

Africa

For a long time, Africa was overlooked, but now it’s one of the most promising markets. Demand here is high, while competition isn’t as fierce as in Europe or the U.S. This makes entering the market significantly easier, but it also comes with its own unique challenges.

Local consumers are accustomed to cash-on-delivery (COD), making this model highly effective here. Natural products based on herbal ingredients and traditional recipes are especially valued. However, it’s important to consider regional differences. For example, in Benin, energy supplements and men’s health products are in high demand, while in Tanzania, skincare creams and joint health products perform well due to lifestyle factors and the local climate’s impact on health.

Bold and eye-catching creatives work best here, but it’s important to be cautious. In Muslim regions (such as certain areas of Senegal and Tanzania), ads should be more modest and respect religious traditions—for example, using images of women with their heads covered.

Although this market is highly promising, the low income levels of the local population and cultural nuances can present challenges. However, with time and the right approach, this region can become a great source of profit.

Latin America

Latin America is a region where dietary supplements sell incredibly well—as long as they are marketed correctly. People here love emotional stories, drama, and transformation. A story about a woman whose husband left her due to her weight, but who didn’t give up and became slim and happy after taking miracle capsules? Perfect creative.

The most popular offers are weight loss, beauty, and potency-enhancing products. Both men and women in this region pay close attention to their appearance, and the local mentality encourages impulse purchases.

Downsides? High consumer awareness increases market competition—there are many brands and products available. To succeed, it’s essential to find unique approaches, rigorously test creatives, and identify the most effective traffic sources.

Asia

Asians take their health seriously. They don’t buy everything, but if a product is trustworthy, they can order several packages at once. Landing pages with detailed explanations, scientific data, and reviews from real people work well here.

The top-selling products include joint care, vision support, and skincare items. The key is to avoid making direct promises. Statements like “eliminates pain forever” won’t pass moderation, but “supports joint health” is an entirely different matter.

Monetization models or how to make money with dietary supplements

The most popular method is COD (Cash on Delivery), when the customer pays for the order upon receipt. This is convenient for both buyers and arbitrageurs, as this method inspires trust, which significantly increases the percentage of confirmed orders.

There are other models as well. For example, Straight Sale (SS), where the customer pays for the product upfront. This model only works in financially stable regions and generally has poor conversion rates. The problem is that customers must make a large payment upfront without receiving the product immediately. This makes them more cautious about placing an order, reducing the approval rate.

Another option is subscription (rebill), which is ideal for dietary supplements. Most supplements need to be taken for months to achieve the best results. However, few people can afford to buy an entire course at once. Instead, customers receive a trial product for a small fee, and then they are automatically charged every month to receive a new supply. However, there is one important detail: the product must fully meet the promised characteristics. Otherwise, customers will feel disappointed and cancel the subscription.

Popular traffic sources

Facebook remains one of the main traffic sources for dietary supplements due to its vast audience and powerful targeting capabilities. However, strict moderation forces traffic arbitrage experts to be careful: aggressive wording and exaggerated promises are not allowed. Instead, it’s essential to use “white” pre-lands—neutral pages without explicit advertising that warm up interest—and soft calls to action, such as “this supplement helps maintain a healthy weight.”

To successfully launch campaigns on Facebook, traffic arbitrage experts often use agency advertising accounts – accounts that have already been verified and have a history of launches, which reduces the risk of a ban. Cloaking, a technology that allows displaying different versions of pages to users and moderators, bypassing the platform’s automatic filters, also plays an important role.

TikTok is an ideal platform for promoting dietary supplements in Latin America and Asia. In these regions, short videos featuring real success stories and before/after results perform exceptionally well. However, it’s important to create content that instantly grabs attention, using bright visuals and an energetic presentation.

Google Ads can also be a great source of traffic, but it requires caution and compliance with certain rules. It’s important to avoid making harsh promises and choose the right keywords. For example, instead of the phrase “losing weight in a week”, it is better to use “maintaining a normal weight”. Google also prefers high-quality landing pages with transparent product information, which helps to avoid blocking and ensure a steady flow of applications.

SEO and native advertising are the most effective tools for promoting dietary supplements in Europe. While SEO takes time to deliver results, it provides long-term benefits, especially when creating high-quality articles, reviews, or blogs. Native advertising, where a product mention is seamlessly integrated into content, helps avoid ad blocks and builds trust with the audience. This is particularly important for European consumers, who tend to be skeptical of direct advertising campaigns.

Conclusion: how to avoid wasting your budget

The health and wellness vertical is vast and continues to grow. While it has its nuances, if you take the time to understand it, you can not only help people improve their health but also make a good profit. The key is to understand the market, adapt materials for the audience, and stay on top of emerging trends.

Dietary supplements are not about “easy money,” but rather about systematic work involving analysis, material adaptation for each geo, and understanding the psychology of the audience.

INB.bio has been working in the dietary supplements industry for 5 years. We have over 400 employees all over the world, as well as our own call centers, production facilities, and delivery services in every country where we operate. If you wish to work together, sign up on our website, and our affiliate managers will be in touch with you soon!

Best affiliate marketing verticals and why they matter

If you’ve ever tried affiliate marketing, you know that choosing the right vertical is half the battle. In affiliate marketing, verticals refer to thematic niches within which specific offers are promoted.

What are the main verticals in affiliate marketing?

• Gambling – online casinos and sports betting. High payouts, and fierce competition, but with a well-planned strategy, profits can be substantial.
• Dating – dating platforms, chat services, and communication apps. Especially popular in Latin America and Asia, where people actively seek new connections.
• Finance – banking products, microloans, and investment services. Suitable for targeting solvent audiences, with a high average order value.
• Adult – 18+ products and services. The demand is huge, but advertising restrictions can make promotion challenging.

In this article, we will focus on products related to health and beauty. This includes dietary supplements, fat burners, joint support formulas, vision enhancers, prostate treatments, and potency boosters. Health and wellness supplements are one of the most profitable niches because health is always a priority, meaning demand remains consistently high. INB.bio specializes in this field.

Why are health & wellness the most profitable vertical in arbitrage?

When discussing which verticals exist in affiliate marketing and which one brings the most profit, health and wellness supplements is always at the top. The reasons are simple: high margins, stable demand, and the ability to operate in many GEOs. Health and beauty are concerns for people worldwide, meaning traffic for such offers will always convert.

Moreover, health and wellness supplements have a high average order value and a long customer lifecycle. Users are willing to buy repeatedly if the product delivers results. Thanks to high-quality materials and call centers, ROI remains consistently high.

Exotic GEOs as a good option to find affordable traffic.

So what makes exotic countries like Algeria, Côte d’Ivoire, Benin, and others attractive? First, there is low competition. Unlike in Europe and the US, where dozens of affiliates compete for a single offer, you can test traffic sources with minimal costs. Second, the traffic is cheap: clicks cost very little, yet conversion rates remain comparable to more expensive regions.

But the most important factor is the local audience’s needs. In most of these countries, healthcare is either expensive or hard to access. People search for solutions to their problems online, and health and wellness supplements help them manage their health issues and improve their quality of life. Let’s take a look at the main INB.bio geos and their characteristics:

Algeria 

Beauty and health are a priority for the people of this country. Women actively use anti-aging creams and weight-loss products, while men prefer potency boosters. There is also a high demand for dietary supplements for diabetics, which is linked to local dietary habits and a weak preventive healthcare system.

Number of offers in INB.bio: 9 | Approve: 24%.

Bangladesh 

In this country, traditional remedies go hand in hand with modern health and wellness supplements. People frequently buy weight loss powders, joint support capsules, and men’s health supplements. Prostate health products are also in demand, as men’s health issues are common but not openly discussed.

Number of offers in INB.bio: 5 | Approve: 16%

Benin 

Due to a low level of medical care and a shortage of qualified doctors, cardiovascular diseases, diabetes, and musculoskeletal issues are widespread. This creates a high demand for natural dietary supplements that help regulate blood sugar, support heart health, and improve joint mobility.

Number of providers in INB.bio: 3 | Approve: 27%

Guinea 

The lack of access to quality medical care forces people to look for effective and affordable solutions for maintaining their health. There is high demand for products that strengthen the cardiovascular system, restore joint health, and improve men’s health. Natural remedies are perceived as a more reliable alternative to pharmaceutical medications.

Number of offers in INB.bio: 4 | Approve: 23%.

Côte d’Ivoire 

People in this country pay a lot of attention to their appearance and health. Popular products include breast enhancement supplements, vision and hearing aids, fat burners, and testosterone boosters. Due to high levels of unsanitary conditions, there is also a strong demand for antiparasitic treatments.

Number of offers in INB.bio: 15 | Approve: 24%

Morocco 

Due to the region’s climate, skincare and hair care products are in high demand. Other popular health and wellness supplements include varicose vein treatments, vision support supplements, dietary supplements for diabetics, and hearing enhancement products.

Number of offers in INB.bio: 8 | Approve: 24%

Rwanda 

The lack of affordable healthcare has led to increased interest in health and wellness supplements for joint support, weight loss, and prostate health. Many people order these products because the local market offers almost no alternatives.

Number of offers in INB.bio: 5 | Approve: 16%

Senegal

The country has a high prevalence of cardiovascular diseases and obesity. This is influenced by limited physical activity, dietary habits, and a lack of accessible healthcare. People actively buy fat burners, heart health supplements, and men’s health products.

Number of offers in INB.bio: 3 | Approve: 23%.

Pakistan 

Dietary supplements are in high demand here for several key reasons in the country. First, physically demanding labor for most of the population contributes to joint problems. Second, the national diet is high in fats. People actively purchase joint support supplements, weight loss products, and men’s health products.

Number of providers in INB.bio: 5 | Approve: 14%.

Venezuela 

Beauty and fitness are a major focus in this country. Fat burners and vision and hearing supplements are in high demand. Due to a weak healthcare system, dietary supplements are the main alternative to traditional treatment.

Number of providers in INB.bio: 2 | Approve: 17%

Popular traffic strategies for health and wellness supplements

CPA and CPL models dominate the market. CPA offers mean dominant payouts made after a confirmed purchase or lead. CPL offers commissions that are paid for a completed application are less common.

When it comes to traffic sources, Facebook and teaser networks remain on top.. They provide a stable flow of leads and allow the testing of different creatives. Google Ads and organic traffic are also used, but less frequently, as they require more complex preparation and time to warm up.

Working with exotic GEOs requires not only market knowledge but also choosing a reliable partner. To succeed, it is important to work with trusted suppliers who offer licensed products, have native call centers, provide fast delivery, and ensure a high approval rate. Understanding local specifics, adapting offers to regional characteristics, and working with high-quality funnels will help achieve high income and stable profits in dietary supplement arbitrage.

Want to start your journey with us? Write us at [email protected] or register at INB.bio!