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En: 60% youth population, untapped digital niche, and low competition. Be the first to enter while others are still thinking.
Launch Rwanda with INB.bio
This page has everything you need to know before launch:
Plastic is banned, you can open a business in 2 days, and the president cleans the streets together with the residents. Yes, this is Africa. But it is not the one we usually.
0% tolerance for corruption
Open business in 48 hours
Active young population
Uses: TikTok, WhatsApp, Facebook
Buys: vitamins, sports and dietary supplements
Trusts: cash on delivery
Believes stories from real people
Median age: 19.7 years
Lives in Kigali / Musanze / Rubavu
Income: $164-410
80% of social media users are under 30
Top three cities hosting 80% of the digital audience
capital, population 1.17 million, everything online
well developed tourism, income is above average
borders with Congo, it’s trade hub
Don’t target rural areas
Focus on big cities
Betting on the young generation leads to sustainable growth
under 25
Over 60% of the population is young people under 25. 3.7 million people (25% of the total population) live in cities where they have internet access and strong purchasing power.
27% live on less than $82 per month. 40% live on $164-410
The best offers are $10–40
Buy 2, get 1 free promotions effectively boost the average order value
Самый рабочий формат — COD (Cash-on-Delivery)
Well structured landing page + before/after result = 🔥
Mobile penetration >100%
Internet access in 30.5% of the population
1.5 million
450k
in trend (18-24)
#1 messenger
We analyzed our competitors and came to the following conclusions:
MLM/Retail
MLM/Retail
MLM/Retail
MLM/Retail
Forever, AIM, Dynapharm, AYUSH, and others work through MLM (network marketing) and retail
Facebook pages has about 20 likes. You’ll have a whole funnel.
There is almost no online promotion
Dietary supplements are regulated by the Rwanda FDA
Simple registration and taxation
Products are delivered by couriers according to the COD model
Online sales are allowed
We didn’t make assumptions — we simply asked. And here’s what real people from Rwanda told us about the effectiveness of creatives, their values, habits, and taboos.
Acceptable in creatives
Emotional story (especially “before/after”)
Simple, clear explanation of medical terms
Trust-building colors: green, blue, white
Highly undesirable
Aggressive colors (red, bright yellow, orange)
Mentions of politics, religion, and the military
Complicated descriptions
Pushy ads with no explanation of the product’s real value
We interviewed representatives of the target audience, young people from Kigali, Musanze, and other large cities. Their answers gave us a lot to think about.
We’ve already studied the market, tested creatives, and adapted landing pages. All you need to do is launch the traffic — we’ll take care of the rest.
400+ employees worldwide
Full cycle — from production to logistics
We adapt offers to each market
You drive the traffic — we convert
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