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A free niche, loyal audience, and a main focus on trust. Below you’ll find everything you need to know before entering the country
Launch Tunisia with INB.bio
A market fully ready for nutraceuticals launch:
12.6 million population, 71% urban
79.6% internet penetration
128% mobile connections (1.2 SIM cards per person)
Advanced, educated population
Average age – 32.9 years
Competition in the nutraceutical niche, especially online, is low
Most use Facebook and Instagram
24-44 years
expert recommendations (scientists, doctors)
officially:
in reality
Orders via COD
reputation matters
Orders via COD (cash on delivery)
50+ (joints, heart)
Best cities to launch advertising
599,368
capital, high income, most people are online
250,540
tourist hub, high purchasing power
286,636
high demand for sports supplements, actively buying online
30% of city dwellers live on less than $160/month; 25% on $160–320
up to 160 TND
500-1k TND
1k-1.5k TND
1.5k-5k TND
Large discounts arouse suspicion
Brand reputation is important
Simple and affordable products are better than “premium”
160 TND+ ($54+) – expensive for majority
100 TND (~35$)
130 TND (~45$)
180 TND (~62$)
110 TND (~38$)
We analyzed competitors and concluded.
Brand
Advantages
Weaknesses
Wide range
No localization, no engagement
Large selection of vitamins
Dry, inconvenient website
Male target audience, sports
Narrow niche
Popular Instagram, nutritionist consultations
Weak coverage on digital channels (TikTok, YouTube)
Covers audience needs (immunity, sleep, energy)
Focused on athletes, low page engagement
We adapt offers to local values
We rely on focus group results
We operate with a COD (cash on delivery) model
We tailor offers to real issues of the target audience
We didn’t guess – we asked directly. Here’s what real Tunisians shared about effective creatives, values, habits, and taboos
“Yes” in creatives:
Better to avoid:
Real testimonials (videos, photos)
Characters: woman in hijab, elderly mother, professional
Language: French and Arabic
Description of how it works, natural ingredients
Mention of halal compliance
Calm, clear presentation
Soft light colors: white, green, blue
Free delivery and cash on delivery (COD)
Before and after examples
Video storytelling shows the problem and solution
English – perceived as foreign
Women with bare shoulders, without hijab
Suspicious discounts, “only today” messages
Flashing buttons, pop-ups, aggressive animations
Dry texts without visuals or emotions
Sexual imagery, naked or semi-naked people
Bright “chemical” colors: purple, red, black
Dark background
Tunisia is a Muslim country. It’s important to respect cultural and visual norms
Trust
Halal compliance is a key factor in product choice.
Testimonials, real stories, and recommendations from family and friends are important
It’s important to avoid taboos – address sexuality and weight issues delicately or steer clear.
Market data was collected and verified not only online but also through focus groups. Creatives adapted to local culture, native-speaking call center, and in-house delivery. Everything’s ready – you just need to launch traffic.
400+ employees worldwide and native-speaking call centers
Full cycle – from production to logistics
We conduct thorough research before launch
You drive traffic – we convert
Social media: where to find the audience
Through social media, most orders are made via COD (cash on delivery)