What verticals are popular in affiliate marketing and why do they matter?
If you’ve ever tried affiliate marketing, you know that choosing the right vertical is half the battle. In affiliate marketing, verticals refer to thematic niches within which specific offers are promoted.
What are the main verticals in affiliate marketing?
- Gambling – online casinos and sports betting. High payouts, and fierce competition, but with a well-planned strategy, profits can be substantial.
- Dating – dating platforms, chat services, and communication apps. Especially popular in Latin America and Asia, where people actively seek new connections.
- Finance – banking products, microloans, and investment services. Suitable for targeting solvent audiences, with a high average order value.
- Adult – 18+ products and services. The demand is huge, but advertising restrictions can make promotion challenging.
In this article, we will focus on products related to health and beauty. This includes dietary supplements, fat burners, joint support formulas, vision enhancers, prostate treatments, and potency boosters. Health and wellness supplements are one of the most profitable niches because health is always a priority, meaning demand remains consistently high. INB.bio specializes in this field.
Why is health and wellness supplements the most profitable vertical in arbitrage?
When discussing which verticals exist in affiliate marketing and which one brings the most profit, health and wellness supplements is always at the top. The reasons are simple: high margins, stable demand, and the ability to operate in many GEOs. Health and beauty are concerns for people worldwide, meaning traffic for such offers will always convert.
Moreover, health and wellness supplements have a high average order value and a long customer lifecycle. Users are willing to buy repeatedly if the product delivers results. Thanks to high-quality materials and call centers, ROI remains consistently high.
Exotic GEOs as a good option to find affordable traffic.
So what makes exotic countries like Algeria, Côte d’Ivoire, Benin, and others attractive? First, there is low competition. Unlike in Europe and the US, where dozens of affiliates compete for a single offer, you can test traffic sources with minimal costs. Second, the traffic is cheap: clicks cost very little, yet conversion rates remain comparable to more expensive regions.
But the most important factor is the local audience’s needs. In most of these countries, healthcare is either expensive or hard to access. People search for solutions to their problems online, and health and wellness supplements help them manage their health issues and improve their quality of life. Let’s take a look at the main INB.bio geos and their characteristics:
Algeria
Beauty and health are a priority for the people of this country. Women actively use anti-aging creams and weight-loss products, while men prefer potency boosters. There is also a high demand for dietary supplements for diabetics, which is linked to local dietary habits and a weak preventive healthcare system.
Number of offers in INB.bio: 9 | Approve: 24%.
Bangladesh
In this country, traditional remedies go hand in hand with modern health and wellness supplements. People frequently buy weight loss powders, joint support capsules, and men’s health supplements. Prostate health products are also in demand, as men’s health issues are common but not openly discussed.
Number of offers in INB.bio: 5 | Approve: 16%
Benin
Due to a low level of medical care and a shortage of qualified doctors, cardiovascular diseases, diabetes, and musculoskeletal issues are widespread. This creates a high demand for natural dietary supplements that help regulate blood sugar, support heart health, and improve joint mobility.
Number of providers in INB.bio: 3 | Approve: 27%
Guinea
The lack of access to quality medical care forces people to look for effective and affordable solutions for maintaining their health. There is high demand for products that strengthen the cardiovascular system, restore joint health, and improve men’s health. Natural remedies are perceived as a more reliable alternative to pharmaceutical medications.
Number of offers in INB.bio: 4 | Approve: 23%.
Côte d’Ivoire
People in this country pay a lot of attention to their appearance and health. Popular products include breast enhancement supplements, vision and hearing aids, fat burners, and testosterone boosters. Due to high levels of unsanitary conditions, there is also a strong demand for antiparasitic treatments.
Number of offers in INB.bio: 15 | Approve: 24%
Morocco
Due to the region’s climate, skincare and hair care products are in high demand. Other popular health and wellness supplements include varicose vein treatments, vision support supplements, dietary supplements for diabetics, and hearing enhancement products.
Number of offers in INB.bio: 8 | Approve: 24%
Rwanda
The lack of affordable healthcare has led to increased interest in health and wellness supplements for joint support, weight loss, and prostate health. Many people order these products because the local market offers almost no alternatives.
Number of providers in INB.bio: 5 | Approve: 16%
Senegal
The country has a high prevalence of cardiovascular diseases and obesity. This is influenced by limited physical activity, dietary habits, and a lack of accessible healthcare. People actively buy fat burners, heart health supplements, and men’s health products.
Number of offers in INB.bio: 3 | Approve: 23%.
Pakistan
Dietary supplements are in high demand here for several key reasons in the country. First, physically demanding labor for most of the population contributes to joint problems. Second, the national diet is high in fats. People actively purchase joint support supplements, weight loss products, and men’s health products.
Number of providers in INB.bio: 5 | Approve: 14%.
Venezuela
Beauty and fitness are a major focus in this country. Fat burners and vision and hearing supplements are in high demand. Due to a weak healthcare system, dietary supplements are the main alternative to traditional treatment.
Number of providers in INB.bio: 2 | Approve: 17%
Popular traffic strategies for health and wellness supplements
CPA and CPL models dominate the market. CPA offers mean dominant payouts made after a confirmed purchase or lead. CPL offers commissions that are paid for a completed application are less common.
When it comes to traffic sources, Facebook and teaser networks remain on top.. They provide a stable flow of leads and allow the testing of different creatives. Google Ads and organic traffic are also used, but less frequently, as they require more complex preparation and time to warm up.
Working with exotic GEOs requires not only market knowledge but also choosing a reliable partner. To succeed, it is important to work with trusted suppliers who offer licensed products, have native call centers, provide fast delivery, and ensure a high approval rate. Understanding local specifics, adapting offers to regional characteristics, and working with high-quality funnels will help achieve high income and stable profits in dietary supplement arbitrage.
Want to start your journey with us? Write us at [email protected] or register at INB.bio!
