Marketing with Soul: The Story of Change at INB.bio

When a truly good marketer joins a company, everything starts to breathe differently. Planning becomes strategic, creativity gains meaning, and the brand becomes recognizable.

That’s exactly what happened when Vira joined the INB.bio team – our CMO, who for almost a year has been the heart and voice of the company’s marketing. 

So today, on Marketer’s Day, we want to share the story of our transformation.

From Chaos to System

A year ago, INB.bio had everything it needed to grow – products, partners, ideas, and drive. But one thing was missing: a shared vision that could unite it all into a single story. And that’s what Vira brought.

“INB.bio today and a year ago are two completely different stories. Back then, we were just laying the foundation. Now we stand firmly on it, we’re growing and inspiring others. With Vira’s arrival, we gained style, structure, and real marketing energy,” – says Anna, a copywriter.

What used to be a collection of scattered ideas has turned into a clear, well-organized system.

“With Vira’s arrival, marketing in the company finally became a system rather than just a set of tools. She brought both strategic vision and genuine care for people. Her ideas now shape many processes across departments,” – adds CEO Rozhden.

When Meaning Meets Style

Marketing isn’t just about design or text – it’s about the feeling that stays after interacting with a brand.

The INB.bio website stopped being just a page with a logo – now it fully reflects who we are, how we work, and why we love what we do.

“Our website isn’t just beautiful anymore – it’s convenient, dynamic, and truly ours,” – says HR Oleksandra.
“Since Vira joined, the site has been evolving quickly – new posts and pages appear constantly,” – adds Oleksandr, a developer.

Today, INB.bio has a distinctive brand style and voice – not templated, but sincere and human. You can feel it in the copy, visuals, and even in how we communicate with partners.

“With Vira, the company became much more creative. We got so many interesting tasks and confidence that we can make them happen. Honestly, without her, we probably wouldn’t have launched social media and YouTube,” – says Oleksandra, a designer.

Marketing That Connects

Since our CMO came on board, marketing at INB.bio has stopped being “just another direction.” It’s now the link connecting designers, the copywriter, developers, SMM, PR, affiliate managers – even HR.

“With Vira, the creative team became structured – communication between the copywriter, designers, and layout specialists got smooth. Now it’s clear where we’re heading and how we can grow in the company,” – says Oleksandr.

Everything has become clearer, calmer, and at the same time more alive. Planning stopped being chaotic, deadlines stopped being stressful, and work stopped feeling like constant “firefighting.”

“With Vira’s arrival, we finally got not just marketing, but a direction with personality and meaning,” – confirms designer Anton.

From Local Projects to a Global Stage

This year, INB.bio made its presence felt – first online, then offline.

We launched social media and YouTube, built dozens of landing pages for different countries, started publishing our own marketing research and blog articles, and for the first time took part in major conferences.

“We’ve discovered a whole new level of events – thanks to Vira, INB.bio is now among the most vibrant and memorable teams,” – says HR Oleksandra.

Affiliate World Budapest was our debut – the moment we realized we’re no longer just a company with great products, but a brand people recognize.

Now we’re getting ready to make an even bigger impression at the upcoming Bangkok conference.

Why Success Starts with People

A successful company is not just about numbers – it’s about people.

Our CMO managed to create an atmosphere where you want to work, share ideas, try new things, and grow.

“Vira manages to keep everything under control while staying kind and attentive. Her energy and creativity inspire and motivate the whole team,” – says Anna.

Her support is felt even in the smallest things – after meetings, you don’t feel tired, you feel inspired.

“After calls with her, your mood instantly lifts, and you suddenly feel motivated, even if you didn’t before. She knows how to spark your motivation and lift your energy with a single idea,” – adds Oleksandra, a designer.

The ability to create a comfortable atmosphere isn’t just a bonus – it’s part of true professionalism. Because in an environment where people feel heard, ideas that truly work are born.

Leading with Heart

Our CMO has a rare talent for recognizing people who truly fit the company’s spirit and values.

“Vira is an amazing interviewer – she finds common ground with every candidate. With her, interviews turn into relaxed conversations not only about hard skills but also about the world of Harry Potter or board games. Once, she said: ‘We need to hire golden people like that.’ And honestly, she is that golden person who attracts others like her,” – says Anastasia, a recruiter.

Her energy and ability to see potential in people help build a team where everyone feels comfortable and valued.

Marketing That Inspires

Good marketing isn’t built on numbers – it’s built on people. When you have a leader who gives you space for creativity, supports you, and offers honest feedback – results come naturally.

“Working under her leadership is not just comfortable, it’s genuinely pleasant – every idea is considered, every initiative supported, and there’s always room for creativity,” – says Marichka, an SMM specialist.

“Working with Vira is a real pleasure. She’s cheerful, kind, and full of life. At the same time, she’s deeply responsible and professional. She always supports and helps find a solution, even in tough situations,” – adds affiliate manager Ivan.

“Vira isn’t just a strong professional and CMO with a great strategy – she’s an incredibly kind and empathetic person, always ready to support, guide, and stand up for her team,” – confirms affiliate manager Lana.

“Building a marketing team is hard work, but Vira handles it a thousand percent. Since she joined, everyone has grown – and that motivates us to do even better,” – Oleksandr, a developer.

Happy Marketer’s Day, Vira ❤️

Today we just want to say one thing: thank you.

You didn’t just build marketing at INB.bio – you gave it a soul. Your energy, creativity, and kindness have made us better. Thank you for inspiring, supporting, and helping us grow every single day.

The entire INB.bio team wishes you endless inspiration, bright ideas, easy decisions, exciting projects, and only positive challenges ahead. And may every day in marketing bring you joy, drive, and pride in what you do ❤️